Single-detached homes
97.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Manitoba postal region
R3S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Winnipeg.
AudienceScoutR3S · WinnipegLoading the R3S boundary…
Selected postal region
Market profile
A market of 603 people
Size the opportunity, understand its household composition, and identify the local patterns that make R3S different from the typical Canadian postal region.
Population603
Households190
Median income$157,000
Average age38.4
R3S market summary
What distinguishes this postal-region audience
R3S represents 603 residents and 190 households in Winnipeg. Its average household contains 3.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 97.4%, or 44.8 percentage points above the benchmark. Median household income is $157,000, 83.0% above the benchmark.
For campaign planning, these patterns give R3S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Winnipeg.
Audience matching
Find more regions that resemble R3S
To find regions with a profile similar to R3S, begin with household income near $157,000 and home ownership near 100.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between R3S and the Canadian postal-region benchmark.
Median household income
$157,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Owner households
100.0%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Families with children
55.3%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How R3S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | R3S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $157,000 | $85,788 | 83.0% above |
| Average household size | 3.2 people | 2.4 people | 31.7% above |
| Owner households | 100.0% | 66.5% | 33.5 percentage points above |
| One-person households | 10.5% | 29.4% | 18.9 percentage points below |
| Families with children | 55.3% | 34.0% | 21.3 percentage points above |
| Bachelor's degree or higher | 32.6% | 26.5% | 6.1 percentage points above |
| Immigrant population | 10.1% | 22.9% | 12.8 percentage points below |
| Worked from home | 14.1% | 23.8% | 9.7 percentage points below |
Local market context
Community activity around the audience
Use the demographic and business profile alongside your own local knowledge to understand the services, destinations, and campaign opportunities connected to R3S.
Education0
Health care0
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 380 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
299YouTube estimate · 63.8%
380Facebook estimate · 81.1%
243Instagram estimate · 51.8%
129TikTok estimate · 27.5%
Practical campaign implications
Turn the strongest R3S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 97.4%44.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Median household income: $157,00083.0% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 100.0%33.5 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Winnipeg postal regions
These regions share the Winnipeg postal community and are ordered by population similarity to R3S.
R3S audience questions
Using this postal-region profile
How large is the audience in R3S?
R3S represents 603 residents and 190 households in Winnipeg. The average household size is 3.2 people.
What demographic characteristics stand out in R3S?
Single-detached homes is 97.4%, 44.8 percentage points above the Canadian postal-region benchmark; Median household income is $157,000, 83.0% above the Canadian postal-region benchmark; Owner households is 100.0%, 33.5 percentage points above the Canadian postal-region benchmark.
How does R3S compare with another postal region?
R3H is one useful Winnipeg postal-region comparison because its population is similar to R3S. It has 1.2 years younger on average.
How can I find other regions that match the R3S audience?
To find regions with a profile similar to R3S, begin with household income near $157,000 and home ownership near 100.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in R3S?
Import postal codes to measure customer concentration in R3S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.