Worked from home
5.2%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Manitoba postal region
R8N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Thompson.
AudienceScoutR8N · ThompsonLoading the R8N boundary…
Selected postal region
Market profile
A market of 13,294 people
Size the opportunity, understand its household composition, and identify the local patterns that make R8N different from the typical Canadian postal region.
Population13,294
Households4,790
Median income$98,000
Average age33.1
R8N market summary
What distinguishes this postal-region audience
R8N represents 13,294 residents and 4,790 households in Thompson. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is work-from-home share: 5.2%, or 18.6 percentage points below the benchmark. Owner households is 54.4%, 12.1 percentage points below the benchmark.
For campaign planning, these patterns give R8N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Thompson.
Audience matching
Find more regions that resemble R8N
To find regions with a profile similar to R8N, begin with home ownership near 54.4% and age 65+ share near 7.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between R8N and the Canadian postal-region benchmark.
Owner households
54.4%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Population age 65+
7.6%Give the younger working-age segments more influence over channel and creative decisions.
Immigrant population
13.3%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Detailed comparison
How R8N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | R8N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $98,000 | $85,788 | 14.2% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 54.4% | 66.5% | 12.1 percentage points below |
| One-person households | 24.7% | 29.4% | 4.7 percentage points below |
| Families with children | 39.7% | 34.0% | 5.7 percentage points above |
| Bachelor's degree or higher | 19.1% | 26.5% | 7.4 percentage points below |
| Immigrant population | 13.3% | 22.9% | 9.6 percentage points below |
| Worked from home | 5.2% | 23.8% | 18.6 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 11 local facility records with R8N. Education is the largest represented category with 8 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care1
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,724 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,436YouTube estimate · 69.1%
7,724Facebook estimate · 82.9%
5,299Instagram estimate · 56.9%
2,892TikTok estimate · 31.0%
Practical campaign implications
Turn the strongest R8N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Worked from home: 5.2%18.6 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Owner households: 54.4%12.1 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Population age 65+: 7.6%11.4 percentage points below the Canadian benchmark
Give the younger working-age segments more influence over channel and creative decisions.
Related market context
Compare similar-sized Manitoba postal regions
This directory represents Thompson with one postal region. These Manitoba markets are selected by population similarity for a useful market comparison.
R8N audience questions
Using this postal-region profile
How large is the audience in R8N?
R8N represents 13,294 residents and 4,790 households in Thompson. The average household size is 2.7 people.
What demographic characteristics stand out in R8N?
Worked from home is 5.2%, 18.6 percentage points below the Canadian postal-region benchmark; Owner households is 54.4%, 12.1 percentage points below the Canadian postal-region benchmark; Population age 65+ is 7.6%, 11.4 percentage points below the Canadian postal-region benchmark.
How does R8N compare with another postal region?
R3B is one useful Manitoba market comparison because its population is similar to R8N. It has 57.1% lower median income · 6.4 years older on average.
How can I find other regions that match the R8N audience?
To find regions with a profile similar to R8N, begin with home ownership near 54.4% and age 65+ share near 7.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in R8N?
Import postal codes to measure customer concentration in R8N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.