Single-detached homes
88.6%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Saskatchewan postal region
S0H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Assiniboia.
AudienceScoutS0H · AssiniboiaLoading the S0H boundary…
Selected postal region
Market profile
A market of 21,972 people
Size the opportunity, understand its household composition, and identify the local patterns that make S0H different from the typical Canadian postal region.
Population21,972
Households9,205
Median income$72,500
Average age44.1
S0H market summary
What distinguishes this postal-region audience
S0H represents 21,972 residents and 9,205 households in Assiniboia. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 88.6%, or 36.0 percentage points above the benchmark. Owner households is 83.7%, 17.2 percentage points above the benchmark.
For campaign planning, these patterns give S0H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Assiniboia.
Audience matching
Find more regions that resemble S0H
To find regions with a profile similar to S0H, begin with home ownership near 83.7% and university education near 12.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S0H and the Canadian postal-region benchmark.
Owner households
83.7%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
5.8%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
12.0%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How S0H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S0H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $72,500 | $85,788 | 15.5% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 83.7% | 66.5% | 17.2 percentage points above |
| One-person households | 30.6% | 29.4% | 1.3 percentage points above |
| Families with children | 27.9% | 34.0% | 6.1 percentage points below |
| Bachelor's degree or higher | 12.0% | 26.5% | 14.5 percentage points below |
| Immigrant population | 5.8% | 22.9% | 17.1 percentage points below |
| Worked from home | 31.1% | 23.8% | 7.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 98 local facility records with S0H. Culture and art is the largest represented category with 50 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education32
Health care16
Culture and art50
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,987 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,669YouTube estimate · 61.4%
13,987Facebook estimate · 80.5%
8,426Instagram estimate · 48.5%
4,076TikTok estimate · 23.5%
Practical campaign implications
Turn the strongest S0H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 88.6%36.0 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 83.7%17.2 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 5.8%17.1 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare similar-sized Saskatchewan postal regions
This directory represents Assiniboia with one postal region. These Saskatchewan markets are selected by population similarity for a useful market comparison.
S0H audience questions
Using this postal-region profile
How large is the audience in S0H?
S0H represents 21,972 residents and 9,205 households in Assiniboia. The average household size is 2.3 people.
What demographic characteristics stand out in S0H?
Single-detached homes is 88.6%, 36.0 percentage points above the Canadian postal-region benchmark; Owner households is 83.7%, 17.2 percentage points above the Canadian postal-region benchmark; Immigrant population is 5.8%, 17.1 percentage points below the Canadian postal-region benchmark.
How does S0H compare with another postal region?
S0C is one useful Saskatchewan market comparison because its population is similar to S0H. It has 15.9% higher median income · 2.7 years younger on average.
How can I find other regions that match the S0H audience?
To find regions with a profile similar to S0H, begin with home ownership near 83.7% and university education near 12.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S0H?
Import postal codes to measure customer concentration in S0H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.