Median household income
$115,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Saskatchewan postal region
S7W demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saskatoon.
AudienceScoutS7W · SaskatoonLoading the S7W boundary…
Selected postal region
Market profile
A market of 19,204 people
Size the opportunity, understand its household composition, and identify the local patterns that make S7W different from the typical Canadian postal region.
Population19,204
Households6,635
Median income$115,000
Average age32.1
S7W market summary
What distinguishes this postal-region audience
S7W represents 19,204 residents and 6,635 households in Saskatoon. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $115,000, or 34.1% above the benchmark. Bachelor's degree or higher is 40.2%, 13.7 percentage points above the benchmark.
For campaign planning, these patterns give S7W a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saskatoon.
Audience matching
Find more regions that resemble S7W
To find regions with a profile similar to S7W, begin with household income near $115,000 and university education near 40.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S7W and the Canadian postal-region benchmark.
Bachelor's degree or higher
40.2%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Families with children
47.6%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Population age 65+
5.6%Give the younger working-age segments more influence over channel and creative decisions.
Detailed comparison
How S7W compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S7W | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $115,000 | $85,788 | 34.1% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 72.7% | 66.5% | 6.2 percentage points above |
| One-person households | 19.4% | 29.4% | 10.0 percentage points below |
| Families with children | 47.6% | 34.0% | 13.6 percentage points above |
| Bachelor's degree or higher | 40.2% | 26.5% | 13.7 percentage points above |
| Immigrant population | 25.3% | 22.9% | 2.4 percentage points above |
| Worked from home | 21.0% | 23.8% | 2.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 367 local facility records with S7W. Recreation is the largest represented category with 363 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care0
Culture and art0
Recreation363
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 11,426 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,778YouTube estimate · 71.8%
11,426Facebook estimate · 83.9%
8,063Instagram estimate · 59.2%
4,391TikTok estimate · 32.2%
Practical campaign implications
Turn the strongest S7W signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $115,00034.1% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Bachelor's degree or higher: 40.2%13.7 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Families with children: 47.6%13.6 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare other Saskatoon postal regions
These regions share the Saskatoon postal community and are ordered by population similarity to S7W.
S7W audience questions
Using this postal-region profile
How large is the audience in S7W?
S7W represents 19,204 residents and 6,635 households in Saskatoon. The average household size is 2.9 people.
What demographic characteristics stand out in S7W?
Median household income is $115,000, 34.1% above the Canadian postal-region benchmark; Bachelor's degree or higher is 40.2%, 13.7 percentage points above the Canadian postal-region benchmark; Families with children is 47.6%, 13.6 percentage points above the Canadian postal-region benchmark.
How does S7W compare with another postal region?
S7T is one useful Saskatoon postal-region comparison because its population is similar to S7W. It has 8.7% lower median income · 3.8 years older on average.
How can I find other regions that match the S7W audience?
To find regions with a profile similar to S7W, begin with household income near $115,000 and university education near 40.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S7W?
Import postal codes to measure customer concentration in S7W, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.