Immigrant population
9.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Saskatchewan postal region
S6J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Moose Jaw.
AudienceScoutS6J · Moose JawLoading the S6J boundary…
Selected postal region
Market profile
A market of 5,847 people
Size the opportunity, understand its household composition, and identify the local patterns that make S6J different from the typical Canadian postal region.
Population5,847
Households2,375
Median income$88,000
Average age41.4
S6J market summary
What distinguishes this postal-region audience
S6J represents 5,847 residents and 2,375 households in Moose Jaw. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 9.2%, or 13.7 percentage points below the benchmark. Worked from home is 11.0%, 12.8 percentage points below the benchmark.
For campaign planning, these patterns give S6J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Moose Jaw.
Audience matching
Find more regions that resemble S6J
To find regions with a profile similar to S6J, begin with age 45–64 share near 22.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S6J and the Canadian postal-region benchmark.
Worked from home
11.0%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Population age 45–64
22.4%Build creative around the age segments with the strongest local presence.
Single-detached homes
55.6%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Detailed comparison
How S6J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S6J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $88,000 | $85,788 | 2.6% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 69.4% | 66.5% | 2.9 percentage points above |
| One-person households | 28.2% | 29.4% | 1.2 percentage points below |
| Families with children | 35.2% | 34.0% | 1.2 percentage points above |
| Bachelor's degree or higher | 23.5% | 26.5% | 3.0 percentage points below |
| Immigrant population | 9.2% | 22.9% | 13.7 percentage points below |
| Worked from home | 11.0% | 23.8% | 12.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 5 local facility records with S6J. Education is the largest represented category with 2 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care2
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 3,638 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
2,864YouTube estimate · 64.0%
3,638Facebook estimate · 81.4%
2,289Instagram estimate · 51.2%
1,146TikTok estimate · 25.6%
Practical campaign implications
Turn the strongest S6J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 9.2%13.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 11.0%12.8 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Population age 45–64: 22.4%4.3 percentage points below the Canadian benchmark
Build creative around the age segments with the strongest local presence.
Related market context
Compare other Moose Jaw postal regions
These regions share the Moose Jaw postal community and are ordered by population similarity to S6J.
S6J audience questions
Using this postal-region profile
How large is the audience in S6J?
S6J represents 5,847 residents and 2,375 households in Moose Jaw. The average household size is 2.4 people.
What demographic characteristics stand out in S6J?
Immigrant population is 9.2%, 13.7 percentage points below the Canadian postal-region benchmark; Worked from home is 11.0%, 12.8 percentage points below the Canadian postal-region benchmark; Population age 45–64 is 22.4%, 4.3 percentage points below the Canadian postal-region benchmark.
How does S6J compare with another postal region?
S6K is one useful Moose Jaw postal-region comparison because its population is similar to S6J. It has 44.3% higher median income · 5.8 years younger on average.
How can I find other regions that match the S6J audience?
To find regions with a profile similar to S6J, begin with age 45–64 share near 22.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S6J?
Import postal codes to measure customer concentration in S6J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.