Single-detached homes
94.6%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Saskatchewan postal region
S6K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Moose Jaw.
AudienceScoutS6K · Moose JawLoading the S6K boundary…
Selected postal region
Market profile
A market of 1,337 people
Size the opportunity, understand its household composition, and identify the local patterns that make S6K different from the typical Canadian postal region.
Population1,337
Households465
Median income$127,000
Average age35.6
S6K market summary
What distinguishes this postal-region audience
S6K represents 1,337 residents and 465 households in Moose Jaw. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 94.6%, or 42.0 percentage points above the benchmark. Median household income is $127,000, 48.0% above the benchmark.
For campaign planning, these patterns give S6K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Moose Jaw.
Audience matching
Find more regions that resemble S6K
To find regions with a profile similar to S6K, begin with household income near $127,000 and home ownership near 90.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S6K and the Canadian postal-region benchmark.
Median household income
$127,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Owner households
90.1%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
6.4%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Detailed comparison
How S6K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S6K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $127,000 | $85,788 | 48.0% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 90.1% | 66.5% | 23.6 percentage points above |
| One-person households | 14.0% | 29.4% | 15.4 percentage points below |
| Families with children | 49.5% | 34.0% | 15.5 percentage points above |
| Bachelor's degree or higher | 21.8% | 26.5% | 4.7 percentage points below |
| Immigrant population | 6.4% | 22.9% | 16.5 percentage points below |
| Worked from home | 10.6% | 23.8% | 13.2 percentage points below |
Local market context
Community activity around the audience
Use the demographic and business profile alongside your own local knowledge to understand the services, destinations, and campaign opportunities connected to S6K.
Education0
Health care0
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 788 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
641YouTube estimate · 67.1%
788Facebook estimate · 82.5%
513Instagram estimate · 53.6%
255TikTok estimate · 26.6%
Practical campaign implications
Turn the strongest S6K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 94.6%42.0 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Median household income: $127,00048.0% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 90.1%23.6 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Moose Jaw postal regions
These regions share the Moose Jaw postal community and are ordered by population similarity to S6K.
S6K audience questions
Using this postal-region profile
How large is the audience in S6K?
S6K represents 1,337 residents and 465 households in Moose Jaw. The average household size is 2.9 people.
What demographic characteristics stand out in S6K?
Single-detached homes is 94.6%, 42.0 percentage points above the Canadian postal-region benchmark; Median household income is $127,000, 48.0% above the Canadian postal-region benchmark; Owner households is 90.1%, 23.6 percentage points above the Canadian postal-region benchmark.
How does S6K compare with another postal region?
S6J is one useful Moose Jaw postal-region comparison because its population is similar to S6K. It has 30.7% lower median income · 5.8 years older on average.
How can I find other regions that match the S6K audience?
To find regions with a profile similar to S6K, begin with household income near $127,000 and home ownership near 90.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S6K?
Import postal codes to measure customer concentration in S6K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.