Worked from home
9.1%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Saskatchewan postal region
S9V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Lloydminster.
AudienceScoutS9V · LloydminsterLoading the S9V boundary…
Selected postal region
Market profile
A market of 14,463 people
Size the opportunity, understand its household composition, and identify the local patterns that make S9V different from the typical Canadian postal region.
Population14,463
Households5,405
Median income$90,000
Average age33.8
S9V market summary
What distinguishes this postal-region audience
S9V represents 14,463 residents and 5,405 households in Lloydminster. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is work-from-home share: 9.1%, or 14.7 percentage points below the benchmark. Bachelor's degree or higher is 13.5%, 13.0 percentage points below the benchmark.
For campaign planning, these patterns give S9V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Lloydminster.
Audience matching
Find more regions that resemble S9V
To find regions with a profile similar to S9V, begin with university education near 13.5% and age 65+ share near 8.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between S9V and the Canadian postal-region benchmark.
Bachelor's degree or higher
13.5%Use direct, practical language that demonstrates the everyday value of the offer.
Single-detached homes
63.6%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Population age 65+
8.2%Give the younger working-age segments more influence over channel and creative decisions.
Detailed comparison
How S9V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | S9V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $90,000 | $85,788 | 4.9% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 64.5% | 66.5% | 2.0 percentage points below |
| One-person households | 25.5% | 29.4% | 3.9 percentage points below |
| Families with children | 41.2% | 34.0% | 7.2 percentage points above |
| Bachelor's degree or higher | 13.5% | 26.5% | 13.0 percentage points below |
| Immigrant population | 17.1% | 22.9% | 5.8 percentage points below |
| Worked from home | 9.1% | 23.8% | 14.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 11 local facility records with S9V. Education is the largest represented category with 6 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care5
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 8,709 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,323YouTube estimate · 70.0%
8,709Facebook estimate · 83.3%
6,001Instagram estimate · 57.4%
3,217TikTok estimate · 30.8%
Practical campaign implications
Turn the strongest S9V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Worked from home: 9.1%14.7 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Bachelor's degree or higher: 13.5%13.0 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Single-detached homes: 63.6%11.0 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare other Lloydminster postal regions
These regions share the Lloydminster postal community and are ordered by population similarity to S9V.
S9V audience questions
Using this postal-region profile
How large is the audience in S9V?
S9V represents 14,463 residents and 5,405 households in Lloydminster. The average household size is 2.7 people.
What demographic characteristics stand out in S9V?
Worked from home is 9.1%, 14.7 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 13.5%, 13.0 percentage points below the Canadian postal-region benchmark; Single-detached homes is 63.6%, 11.0 percentage points above the Canadian postal-region benchmark.
How does S9V compare with another postal region?
T9V is one useful Lloydminster postal-region comparison because its population is similar to S9V. It has 10.0% higher median income · 4.3 years older on average.
How can I find other regions that match the S9V audience?
To find regions with a profile similar to S9V, begin with university education near 13.5% and age 65+ share near 8.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in S9V?
Import postal codes to measure customer concentration in S9V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.