Single-detached homes
69.6%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Alberta postal region
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Lloydminster.
Market profile
Size the opportunity, understand its household composition, and identify the local patterns that make T9V different from the typical Canadian postal region.
T9V market summary
T9V represents 20,751 residents and 8,005 households in Lloydminster. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 69.6%, or 17.0 percentage points above the benchmark. Worked from home is 10.5%, 13.3 percentage points below the benchmark.
For campaign planning, these patterns give T9V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Lloydminster.
Audience matching
To find regions with a profile similar to T9V, begin with university education near 16.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
These four characteristics show the largest available differences between T9V and the Canadian postal-region benchmark.
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T9V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $99,000 | $85,788 | 15.4% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 72.5% | 66.5% | 6.0 percentage points above |
| One-person households | 27.0% | 29.4% | 2.4 percentage points below |
| Families with children | 39.5% | 34.0% | 5.5 percentage points above |
| Bachelor's degree or higher | 16.1% | 26.5% | 10.4 percentage points below |
| Immigrant population | 10.7% | 22.9% | 12.2 percentage points below |
| Worked from home | 10.5% | 23.8% | 13.3 percentage points below |
Local market context
AudienceScout connects 23 local facility records with T9V. Education is the largest represented category with 20 records, adding another signal for local media, partnership, service-area, and campaign planning.
Platform audience potential
Facebook has the largest modeled audience among the displayed channels at 12,850 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
Practical campaign implications
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
These regions share the Lloydminster postal community and are ordered by population similarity to T9V.
T9V audience questions
T9V represents 20,751 residents and 8,005 households in Lloydminster. The average household size is 2.5 people.
Single-detached homes is 69.6%, 17.0 percentage points above the Canadian postal-region benchmark; Worked from home is 10.5%, 13.3 percentage points below the Canadian postal-region benchmark; Immigrant population is 10.7%, 12.2 percentage points below the Canadian postal-region benchmark.
S9V is one useful Lloydminster postal-region comparison because its population is similar to T9V. It has 9.1% lower median income · 4.3 years younger on average.
To find regions with a profile similar to T9V, begin with university education near 16.1%. Adjust each minimum to make the audience broader or more selective.
Import postal codes to measure customer concentration in T9V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.