Immigrant population
9.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Alberta postal region
T1A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Medicine Hat.
AudienceScoutT1A · Medicine HatLoading the T1A boundary…
Selected postal region
Market profile
A market of 24,982 people
Size the opportunity, understand its household composition, and identify the local patterns that make T1A different from the typical Canadian postal region.
Population24,982
Households11,440
Median income$65,500
Average age44.8
T1A market summary
What distinguishes this postal-region audience
T1A represents 24,982 residents and 11,440 households in Medicine Hat. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 9.0%, or 13.9 percentage points below the benchmark. Worked from home is 10.0%, 13.8 percentage points below the benchmark.
For campaign planning, these patterns give T1A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Medicine Hat.
Audience matching
Find more regions that resemble T1A
To find regions with a profile similar to T1A, begin with university education near 13.5% and household income near $65,500. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T1A and the Canadian postal-region benchmark.
Worked from home
10.0%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
13.5%Use direct, practical language that demonstrates the everyday value of the offer.
Median household income
$65,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How T1A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T1A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $65,500 | $85,788 | 23.6% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 62.2% | 66.5% | 4.3 percentage points below |
| One-person households | 38.1% | 29.4% | 8.8 percentage points above |
| Families with children | 25.3% | 34.0% | 8.7 percentage points below |
| Bachelor's degree or higher | 13.5% | 26.5% | 13.0 percentage points below |
| Immigrant population | 9.0% | 22.9% | 13.9 percentage points below |
| Worked from home | 10.0% | 23.8% | 13.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 46 local facility records with T1A. Education is the largest represented category with 36 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education36
Health care6
Culture and art4
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,653 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,941YouTube estimate · 62.9%
16,653Facebook estimate · 81.0%
10,314Instagram estimate · 50.2%
5,133TikTok estimate · 25.0%
Practical campaign implications
Turn the strongest T1A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 9.0%13.9 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 10.0%13.8 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Bachelor's degree or higher: 13.5%13.0 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare other Medicine Hat postal regions
These regions share the Medicine Hat postal community and are ordered by population similarity to T1A.
T1A audience questions
Using this postal-region profile
How large is the audience in T1A?
T1A represents 24,982 residents and 11,440 households in Medicine Hat. The average household size is 2.1 people.
What demographic characteristics stand out in T1A?
Immigrant population is 9.0%, 13.9 percentage points below the Canadian postal-region benchmark; Worked from home is 10.0%, 13.8 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 13.5%, 13.0 percentage points below the Canadian postal-region benchmark.
How does T1A compare with another postal region?
T1B is one useful Medicine Hat postal-region comparison because its population is similar to T1A. It has 38.9% higher median income · 3.2 years younger on average.
How can I find other regions that match the T1A audience?
To find regions with a profile similar to T1A, begin with university education near 13.5% and household income near $65,500. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T1A?
Import postal codes to measure customer concentration in T1A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.