Single-detached homes
69.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Alberta postal region
T1B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Medicine Hat.
AudienceScoutT1B · Medicine HatLoading the T1B boundary…
Selected postal region
Market profile
A market of 32,996 people
Size the opportunity, understand its household composition, and identify the local patterns that make T1B different from the typical Canadian postal region.
Population32,996
Households13,285
Median income$91,000
Average age41.6
T1B market summary
What distinguishes this postal-region audience
T1B represents 32,996 residents and 13,285 households in Medicine Hat. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 69.7%, or 17.1 percentage points above the benchmark. Owner households is 79.0%, 12.5 percentage points above the benchmark.
For campaign planning, these patterns give T1B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Medicine Hat.
Audience matching
Find more regions that resemble T1B
To find regions with a profile similar to T1B, begin with home ownership near 79.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T1B and the Canadian postal-region benchmark.
Owner households
79.0%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
10.4%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Worked from home
12.5%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How T1B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T1B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $91,000 | $85,788 | 6.1% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 79.0% | 66.5% | 12.5 percentage points above |
| One-person households | 24.2% | 29.4% | 5.2 percentage points below |
| Families with children | 35.6% | 34.0% | 1.6 percentage points above |
| Bachelor's degree or higher | 15.7% | 26.5% | 10.8 percentage points below |
| Immigrant population | 10.4% | 22.9% | 12.5 percentage points below |
| Worked from home | 12.5% | 23.8% | 11.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 21 local facility records with T1B. Education is the largest represented category with 17 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education17
Health care4
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 20,982 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,467YouTube estimate · 63.8%
20,982Facebook estimate · 81.3%
13,132Instagram estimate · 50.9%
6,528TikTok estimate · 25.3%
Practical campaign implications
Turn the strongest T1B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 69.7%17.1 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 79.0%12.5 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 10.4%12.5 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare other Medicine Hat postal regions
These regions share the Medicine Hat postal community and are ordered by population similarity to T1B.
T1B audience questions
Using this postal-region profile
How large is the audience in T1B?
T1B represents 32,996 residents and 13,285 households in Medicine Hat. The average household size is 2.5 people.
What demographic characteristics stand out in T1B?
Single-detached homes is 69.7%, 17.1 percentage points above the Canadian postal-region benchmark; Owner households is 79.0%, 12.5 percentage points above the Canadian postal-region benchmark; Immigrant population is 10.4%, 12.5 percentage points below the Canadian postal-region benchmark.
How does T1B compare with another postal region?
T1A is one useful Medicine Hat postal-region comparison because its population is similar to T1B. It has 28.0% lower median income · 3.2 years older on average.
How can I find other regions that match the T1B audience?
To find regions with a profile similar to T1B, begin with home ownership near 79.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T1B?
Import postal codes to measure customer concentration in T1B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.