Immigrant population
45.7%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Alberta postal region
T1Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Calgary.
AudienceScoutT1Y · CalgaryLoading the T1Y boundary…
Selected postal region
Market profile
A market of 52,860 people
Size the opportunity, understand its household composition, and identify the local patterns that make T1Y different from the typical Canadian postal region.
Population52,860
Households17,210
Median income$85,000
Average age39.1
T1Y market summary
What distinguishes this postal-region audience
T1Y represents 52,860 residents and 17,210 households in Calgary. Its average household contains 3.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 45.7%, or 22.8 percentage points above the benchmark. Average household size is 3.1 people, 27.6% above the benchmark.
For campaign planning, these patterns give T1Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Calgary.
Audience matching
Find more regions that resemble T1Y
Use the available income, household, age, family, ownership, and education measures to build a repeatable audience-matching rule around T1Y.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T1Y and the Canadian postal-region benchmark.
Average household size
3.1 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Worked from home
12.0%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
One-person households
18.5%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How T1Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T1Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $85,000 | $85,788 | 0.9% below |
| Average household size | 3.1 people | 2.4 people | 27.6% above |
| Owner households | 72.6% | 66.5% | 6.1 percentage points above |
| One-person households | 18.5% | 29.4% | 10.9 percentage points below |
| Families with children | 40.8% | 34.0% | 6.8 percentage points above |
| Bachelor's degree or higher | 17.3% | 26.5% | 9.2 percentage points below |
| Immigrant population | 45.7% | 22.9% | 22.8 percentage points above |
| Worked from home | 12.0% | 23.8% | 11.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 344 local facility records with T1Y. Recreation is the largest represented category with 310 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education29
Health care3
Culture and art2
Recreation310
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 33,382 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
26,798YouTube estimate · 65.7%
33,382Facebook estimate · 81.9%
21,669Instagram estimate · 53.1%
11,241TikTok estimate · 27.6%
Practical campaign implications
Turn the strongest T1Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 45.7%22.8 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Average household size: 3.1 people27.6% above the Canadian benchmark
Consider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
- Worked from home: 12.0%11.8 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare other Calgary postal regions
These regions share the Calgary postal community and are ordered by population similarity to T1Y.
T1Y audience questions
Using this postal-region profile
How large is the audience in T1Y?
T1Y represents 52,860 residents and 17,210 households in Calgary. The average household size is 3.1 people.
What demographic characteristics stand out in T1Y?
Immigrant population is 45.7%, 22.8 percentage points above the Canadian postal-region benchmark; Average household size is 3.1 people, 27.6% above the Canadian postal-region benchmark; Worked from home is 12.0%, 11.8 percentage points below the Canadian postal-region benchmark.
How does T1Y compare with another postal region?
T3A is one useful Calgary postal-region comparison because its population is similar to T1Y. It has 29.4% higher median income · 3.4 years older on average.
How can I find other regions that match the T1Y audience?
Use the available income, household, age, family, ownership, and education measures to build a repeatable audience-matching rule around T1Y.
How can customer postal codes be analyzed in T1Y?
Import postal codes to measure customer concentration in T1Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.