Immigrant population
44.9%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Alberta postal region
T2Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Calgary.
AudienceScoutT2Y · CalgaryLoading the T2Y boundary…
Selected postal region
Market profile
A market of 60,196 people
Size the opportunity, understand its household composition, and identify the local patterns that make T2Y different from the typical Canadian postal region.
Population60,196
Households20,945
Median income$108,000
Average age39.3
T2Y market summary
What distinguishes this postal-region audience
T2Y represents 60,196 residents and 20,945 households in Calgary. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 44.9%, or 22.0 percentage points above the benchmark. Single-detached homes is 71.9%, 19.3 percentage points above the benchmark.
For campaign planning, these patterns give T2Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Calgary.
Audience matching
Find more regions that resemble T2Y
To find regions with a profile similar to T2Y, begin with home ownership near 82.0% and household income near $108,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T2Y and the Canadian postal-region benchmark.
Single-detached homes
71.9%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Owner households
82.0%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Median household income
$108,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How T2Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T2Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $108,000 | $85,788 | 25.9% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 82.0% | 66.5% | 15.5 percentage points above |
| One-person households | 18.7% | 29.4% | 10.7 percentage points below |
| Families with children | 44.5% | 34.0% | 10.5 percentage points above |
| Bachelor's degree or higher | 34.6% | 26.5% | 8.1 percentage points above |
| Immigrant population | 44.9% | 22.9% | 22.0 percentage points above |
| Worked from home | 24.8% | 23.8% | 1.0 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 241 local facility records with T2Y. Recreation is the largest represented category with 225 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education14
Health care1
Culture and art1
Recreation225
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 38,442 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
30,630YouTube estimate · 65.1%
38,442Facebook estimate · 81.7%
24,637Instagram estimate · 52.4%
12,575TikTok estimate · 26.7%
Practical campaign implications
Turn the strongest T2Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 44.9%22.0 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 71.9%19.3 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 82.0%15.5 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Calgary postal regions
These regions share the Calgary postal community and are ordered by population similarity to T2Y.
T2Y audience questions
Using this postal-region profile
How large is the audience in T2Y?
T2Y represents 60,196 residents and 20,945 households in Calgary. The average household size is 2.9 people.
What demographic characteristics stand out in T2Y?
Immigrant population is 44.9%, 22.0 percentage points above the Canadian postal-region benchmark; Single-detached homes is 71.9%, 19.3 percentage points above the Canadian postal-region benchmark; Owner households is 82.0%, 15.5 percentage points above the Canadian postal-region benchmark.
How does T2Y compare with another postal region?
T2A is one useful Calgary postal-region comparison because its population is similar to T2Y. It has 30.6% lower median income · 0.1 years younger on average.
How can I find other regions that match the T2Y audience?
To find regions with a profile similar to T2Y, begin with home ownership near 82.0% and household income near $108,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T2Y?
Import postal codes to measure customer concentration in T2Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.