Immigrant population
56.5%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Alberta postal region
T3J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Calgary.
AudienceScoutT3J · CalgaryLoading the T3J boundary…
Selected postal region
Market profile
A market of 78,834 people
Size the opportunity, understand its household composition, and identify the local patterns that make T3J different from the typical Canadian postal region.
Population78,834
Households21,115
Median income$98,000
Average age34.5
T3J market summary
What distinguishes this postal-region audience
T3J represents 78,834 residents and 21,115 households in Calgary. Its average household contains 3.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 56.5%, or 33.6 percentage points above the benchmark. Average household size is 3.7 people, 52.3% above the benchmark.
For campaign planning, these patterns give T3J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Calgary.
Audience matching
Find more regions that resemble T3J
Use the available income, household, age, family, ownership, and education measures to build a repeatable audience-matching rule around T3J.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T3J and the Canadian postal-region benchmark.
Average household size
3.7 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
One-person households
10.5%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Single-detached homes
69.2%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Detailed comparison
How T3J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T3J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $98,000 | $85,788 | 14.2% above |
| Average household size | 3.7 people | 2.4 people | 52.3% above |
| Owner households | 74.7% | 66.5% | 8.2 percentage points above |
| One-person households | 10.5% | 29.4% | 18.9 percentage points below |
| Families with children | 46.8% | 34.0% | 12.8 percentage points above |
| Bachelor's degree or higher | 26.2% | 26.5% | 0.3 percentage points below |
| Immigrant population | 56.5% | 22.9% | 33.6 percentage points above |
| Worked from home | 11.6% | 23.8% | 12.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 321 local facility records with T3J. Recreation is the largest represented category with 294 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education24
Health care0
Culture and art3
Recreation294
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 48,112 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
40,164YouTube estimate · 69.3%
48,112Facebook estimate · 83.0%
32,955Instagram estimate · 56.9%
17,771TikTok estimate · 30.7%
Practical campaign implications
Turn the strongest T3J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 56.5%33.6 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Average household size: 3.7 people52.3% above the Canadian benchmark
Consider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
- One-person households: 10.5%18.9 percentage points below the Canadian benchmark
Give household decision-making, shared-use products, and multi-person value greater emphasis.
Related market context
Compare other Calgary postal regions
These regions share the Calgary postal community and are ordered by population similarity to T3J.
T3J audience questions
Using this postal-region profile
How large is the audience in T3J?
T3J represents 78,834 residents and 21,115 households in Calgary. The average household size is 3.7 people.
What demographic characteristics stand out in T3J?
Immigrant population is 56.5%, 33.6 percentage points above the Canadian postal-region benchmark; Average household size is 3.7 people, 52.3% above the Canadian postal-region benchmark; One-person households is 10.5%, 18.9 percentage points below the Canadian postal-region benchmark.
How does T3J compare with another postal region?
T3K is one useful Calgary postal-region comparison because its population is similar to T3J. It has 5.1% higher median income · 4.0 years older on average.
How can I find other regions that match the T3J audience?
Use the available income, household, age, family, ownership, and education measures to build a repeatable audience-matching rule around T3J.
How can customer postal codes be analyzed in T3J?
Import postal codes to measure customer concentration in T3J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.