Single-detached homes
98.1%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Alberta postal region
T8E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Sherwood Park.
AudienceScoutT8E · Sherwood ParkLoading the T8E boundary…
Selected postal region
Market profile
A market of 8,247 people
Size the opportunity, understand its household composition, and identify the local patterns that make T8E different from the typical Canadian postal region.
Population8,247
Households2,955
Median income$131,000
Average age41.2
T8E market summary
What distinguishes this postal-region audience
T8E represents 8,247 residents and 2,955 households in Sherwood Park. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 98.1%, or 45.5 percentage points above the benchmark. Owner households is 93.1%, 26.6 percentage points above the benchmark.
For campaign planning, these patterns give T8E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Sherwood Park.
Audience matching
Find more regions that resemble T8E
To find regions with a profile similar to T8E, begin with home ownership near 93.1% and household income near $131,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T8E and the Canadian postal-region benchmark.
Owner households
93.1%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Median household income
$131,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Immigrant population
6.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Detailed comparison
How T8E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T8E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $131,000 | $85,788 | 52.7% above |
| Average household size | 2.8 people | 2.4 people | 15.2% above |
| Owner households | 93.1% | 66.5% | 26.6 percentage points above |
| One-person households | 13.9% | 29.4% | 15.5 percentage points below |
| Families with children | 42.1% | 34.0% | 8.1 percentage points above |
| Bachelor's degree or higher | 17.5% | 26.5% | 9.0 percentage points below |
| Immigrant population | 6.5% | 22.9% | 16.4 percentage points below |
| Worked from home | 25.4% | 23.8% | 1.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 50 local facility records with T8E. Recreation is the largest represented category with 45 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care0
Culture and art0
Recreation45
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 5,247 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,067YouTube estimate · 62.7%
5,247Facebook estimate · 80.9%
3,228Instagram estimate · 49.8%
1,584TikTok estimate · 24.4%
Practical campaign implications
Turn the strongest T8E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 98.1%45.5 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 93.1%26.6 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Median household income: $131,00052.7% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Sherwood Park postal regions
These regions share the Sherwood Park postal community and are ordered by population similarity to T8E.
T8E audience questions
Using this postal-region profile
How large is the audience in T8E?
T8E represents 8,247 residents and 2,955 households in Sherwood Park. The average household size is 2.8 people.
What demographic characteristics stand out in T8E?
Single-detached homes is 98.1%, 45.5 percentage points above the Canadian postal-region benchmark; Owner households is 93.1%, 26.6 percentage points above the Canadian postal-region benchmark; Median household income is $131,000, 52.7% above the Canadian postal-region benchmark.
How does T8E compare with another postal region?
T8B is one useful Sherwood Park postal-region comparison because its population is similar to T8E. It has 19.1% higher median income · 2.2 years older on average.
How can I find other regions that match the T8E audience?
To find regions with a profile similar to T8E, begin with home ownership near 93.1% and household income near $131,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T8E?
Import postal codes to measure customer concentration in T8E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.