Median household income
$119,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Alberta postal region
T8H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Sherwood Park.
AudienceScoutT8H · Sherwood ParkLoading the T8H boundary…
Selected postal region
Market profile
A market of 31,062 people
Size the opportunity, understand its household composition, and identify the local patterns that make T8H different from the typical Canadian postal region.
Population31,062
Households11,830
Median income$119,000
Average age39.2
T8H market summary
What distinguishes this postal-region audience
T8H represents 31,062 residents and 11,830 households in Sherwood Park. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $119,000, or 38.7% above the benchmark. Owner households is 82.3%, 15.8 percentage points above the benchmark.
For campaign planning, these patterns give T8H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Sherwood Park.
Audience matching
Find more regions that resemble T8H
To find regions with a profile similar to T8H, begin with household income near $119,000 and home ownership near 82.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T8H and the Canadian postal-region benchmark.
Owner households
82.3%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
13.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Families with children
42.2%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How T8H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T8H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $119,000 | $85,788 | 38.7% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 82.3% | 66.5% | 15.8 percentage points above |
| One-person households | 23.2% | 29.4% | 6.2 percentage points below |
| Families with children | 42.2% | 34.0% | 8.2 percentage points above |
| Bachelor's degree or higher | 23.9% | 26.5% | 2.6 percentage points below |
| Immigrant population | 13.2% | 22.9% | 9.7 percentage points below |
| Worked from home | 21.8% | 23.8% | 2.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 571 local facility records with T8H. Recreation is the largest represented category with 564 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care2
Culture and art0
Recreation564
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 19,604 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,735YouTube estimate · 65.8%
19,604Facebook estimate · 81.9%
12,648Instagram estimate · 52.9%
6,426TikTok estimate · 26.9%
Practical campaign implications
Turn the strongest T8H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $119,00038.7% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 82.3%15.8 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 13.2%9.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare other Sherwood Park postal regions
These regions share the Sherwood Park postal community and are ordered by population similarity to T8H.
T8H audience questions
Using this postal-region profile
How large is the audience in T8H?
T8H represents 31,062 residents and 11,830 households in Sherwood Park. The average household size is 2.6 people.
What demographic characteristics stand out in T8H?
Median household income is $119,000, 38.7% above the Canadian postal-region benchmark; Owner households is 82.3%, 15.8 percentage points above the Canadian postal-region benchmark; Immigrant population is 13.2%, 9.7 percentage points below the Canadian postal-region benchmark.
How does T8H compare with another postal region?
T8A is one useful Sherwood Park postal-region comparison because its population is similar to T8H. It has 1.7% higher median income · 3.1 years older on average.
How can I find other regions that match the T8H audience?
To find regions with a profile similar to T8H, begin with household income near $119,000 and home ownership near 82.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T8H?
Import postal codes to measure customer concentration in T8H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.