Single-detached homes
79.2%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Alberta postal region
T9G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Devon.
AudienceScoutT9G · DevonLoading the T9G boundary…
Selected postal region
Market profile
A market of 6,969 people
Size the opportunity, understand its household composition, and identify the local patterns that make T9G different from the typical Canadian postal region.
Population6,969
Households2,670
Median income$96,000
Average age40.3
T9G market summary
What distinguishes this postal-region audience
T9G represents 6,969 residents and 2,670 households in Devon. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 79.2%, or 26.6 percentage points above the benchmark. Immigrant population is 5.8%, 17.1 percentage points below the benchmark.
For campaign planning, these patterns give T9G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Devon.
Audience matching
Find more regions that resemble T9G
To find regions with a profile similar to T9G, begin with university education near 10.6% and home ownership near 77.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T9G and the Canadian postal-region benchmark.
Immigrant population
5.8%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
10.6%Use direct, practical language that demonstrates the everyday value of the offer.
Owner households
77.1%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How T9G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T9G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $96,000 | $85,788 | 11.9% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 77.1% | 66.5% | 10.6 percentage points above |
| One-person households | 22.5% | 29.4% | 6.9 percentage points below |
| Families with children | 39.3% | 34.0% | 5.3 percentage points above |
| Bachelor's degree or higher | 10.6% | 26.5% | 15.9 percentage points below |
| Immigrant population | 5.8% | 22.9% | 17.1 percentage points below |
| Worked from home | 15.8% | 23.8% | 8.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 8 local facility records with T9G. Education is the largest represented category with 5 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care1
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 4,370 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
3,449YouTube estimate · 64.3%
4,370Facebook estimate · 81.5%
2,757Instagram estimate · 51.4%
1,378TikTok estimate · 25.7%
Practical campaign implications
Turn the strongest T9G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 79.2%26.6 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 5.8%17.1 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 10.6%15.9 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Alberta postal regions
This directory represents Devon with one postal region. These Alberta markets are selected by population similarity for a useful market comparison.
T9G audience questions
Using this postal-region profile
How large is the audience in T9G?
T9G represents 6,969 residents and 2,670 households in Devon. The average household size is 2.6 people.
What demographic characteristics stand out in T9G?
Single-detached homes is 79.2%, 26.6 percentage points above the Canadian postal-region benchmark; Immigrant population is 5.8%, 17.1 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 10.6%, 15.9 percentage points below the Canadian postal-region benchmark.
How does T9G compare with another postal region?
T8B is one useful Alberta market comparison because its population is similar to T9G. It has 62.5% higher median income · 3.1 years older on average.
How can I find other regions that match the T9G audience?
To find regions with a profile similar to T9G, begin with university education near 10.6% and home ownership near 77.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T9G?
Import postal codes to measure customer concentration in T9G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.