Median household income
$150,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Alberta postal region
T9H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Fort McMurray.
AudienceScoutT9H · Fort McMurrayLoading the T9H boundary…
Selected postal region
Market profile
A market of 26,075 people
Size the opportunity, understand its household composition, and identify the local patterns that make T9H different from the typical Canadian postal region.
Population26,075
Households9,860
Median income$150,000
Average age35.5
T9H market summary
What distinguishes this postal-region audience
T9H represents 26,075 residents and 9,860 households in Fort McMurray. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $150,000, or 74.9% above the benchmark. Single-detached homes is 37.0%, 15.6 percentage points below the benchmark.
For campaign planning, these patterns give T9H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Fort McMurray.
Audience matching
Find more regions that resemble T9H
To find regions with a profile similar to T9H, begin with household income near $150,000 and age 65+ share near 5.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T9H and the Canadian postal-region benchmark.
Single-detached homes
37.0%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Worked from home
9.5%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Population age 65+
5.8%Give the younger working-age segments more influence over channel and creative decisions.
Detailed comparison
How T9H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T9H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $150,000 | $85,788 | 74.9% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 59.8% | 66.5% | 6.7 percentage points below |
| One-person households | 25.3% | 29.4% | 4.1 percentage points below |
| Families with children | 35.9% | 34.0% | 1.9 percentage points above |
| Bachelor's degree or higher | 16.5% | 26.5% | 10.0 percentage points below |
| Immigrant population | 25.0% | 22.9% | 2.1 percentage points above |
| Worked from home | 9.5% | 23.8% | 14.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 22 local facility records with T9H. Education is the largest represented category with 17 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education17
Health care2
Culture and art3
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,528 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,702YouTube estimate · 68.8%
16,528Facebook estimate · 83.0%
11,063Instagram estimate · 55.6%
5,658TikTok estimate · 28.4%
Practical campaign implications
Turn the strongest T9H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $150,00074.9% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Single-detached homes: 37.0%15.6 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Worked from home: 9.5%14.3 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare other Fort McMurray postal regions
These regions share the Fort McMurray postal community and are ordered by population similarity to T9H.
T9H audience questions
Using this postal-region profile
How large is the audience in T9H?
T9H represents 26,075 residents and 9,860 households in Fort McMurray. The average household size is 2.6 people.
What demographic characteristics stand out in T9H?
Median household income is $150,000, 74.9% above the Canadian postal-region benchmark; Single-detached homes is 37.0%, 15.6 percentage points below the Canadian postal-region benchmark; Worked from home is 9.5%, 14.3 percentage points below the Canadian postal-region benchmark.
How does T9H compare with another postal region?
T9K is one useful Fort McMurray postal-region comparison because its population is similar to T9H. It has 37.3% higher median income · 3.4 years younger on average.
How can I find other regions that match the T9H audience?
To find regions with a profile similar to T9H, begin with household income near $150,000 and age 65+ share near 5.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T9H?
Import postal codes to measure customer concentration in T9H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.