Median household income
$206,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Alberta postal region
T9K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Fort McMurray.
AudienceScoutT9K · Fort McMurrayLoading the T9K boundary…
Selected postal region
Market profile
A market of 40,909 people
Size the opportunity, understand its household composition, and identify the local patterns that make T9K different from the typical Canadian postal region.
Population40,909
Households14,120
Median income$206,000
Average age32.1
T9K market summary
What distinguishes this postal-region audience
T9K represents 40,909 residents and 14,120 households in Fort McMurray. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $206,000, or 140.1% above the benchmark. Population age 65+ is 3.3%, 15.7 percentage points below the benchmark.
For campaign planning, these patterns give T9K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Fort McMurray.
Audience matching
Find more regions that resemble T9K
To find regions with a profile similar to T9K, begin with household income near $206,000 and age 65+ share near 3.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T9K and the Canadian postal-region benchmark.
Population age 65+
3.3%Give the younger working-age segments more influence over channel and creative decisions.
Population age 30–44
31.7%Test messages around career, family formation, housing, convenience, and time-saving services.
Families with children
44.4%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How T9K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T9K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $206,000 | $85,788 | 140.1% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 71.5% | 66.5% | 5.0 percentage points above |
| One-person households | 19.4% | 29.4% | 10.0 percentage points below |
| Families with children | 44.4% | 34.0% | 10.4 percentage points above |
| Bachelor's degree or higher | 22.5% | 26.5% | 4.0 percentage points below |
| Immigrant population | 20.6% | 22.9% | 2.3 percentage points below |
| Worked from home | 13.5% | 23.8% | 10.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 13 local facility records with T9K. Education is the largest represented category with 13 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care0
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 24,642 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
20,965YouTube estimate · 71.4%
24,642Facebook estimate · 83.9%
17,013Instagram estimate · 57.9%
8,792TikTok estimate · 29.9%
Practical campaign implications
Turn the strongest T9K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $206,000140.1% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Population age 65+: 3.3%15.7 percentage points below the Canadian benchmark
Give the younger working-age segments more influence over channel and creative decisions.
- Population age 30–44: 31.7%11.6 percentage points above the Canadian benchmark
Test messages around career, family formation, housing, convenience, and time-saving services.
Related market context
Compare other Fort McMurray postal regions
These regions share the Fort McMurray postal community and are ordered by population similarity to T9K.
T9K audience questions
Using this postal-region profile
How large is the audience in T9K?
T9K represents 40,909 residents and 14,120 households in Fort McMurray. The average household size is 2.9 people.
What demographic characteristics stand out in T9K?
Median household income is $206,000, 140.1% above the Canadian postal-region benchmark; Population age 65+ is 3.3%, 15.7 percentage points below the Canadian postal-region benchmark; Population age 30–44 is 31.7%, 11.6 percentage points above the Canadian postal-region benchmark.
How does T9K compare with another postal region?
T9H is one useful Fort McMurray postal-region comparison because its population is similar to T9K. It has 27.2% lower median income · 3.4 years older on average.
How can I find other regions that match the T9K audience?
To find regions with a profile similar to T9K, begin with household income near $206,000 and age 65+ share near 3.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T9K?
Import postal codes to measure customer concentration in T9K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.