Single-detached homes
82.3%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Alberta postal region
T9X demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Vermilion.
AudienceScoutT9X · VermilionLoading the T9X boundary…
Selected postal region
Market profile
A market of 5,403 people
Size the opportunity, understand its household composition, and identify the local patterns that make T9X different from the typical Canadian postal region.
Population5,403
Households2,235
Median income$84,000
Average age42.4
T9X market summary
What distinguishes this postal-region audience
T9X represents 5,403 residents and 2,235 households in Vermilion. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 82.3%, or 29.7 percentage points above the benchmark. Immigrant population is 6.0%, 16.9 percentage points below the benchmark.
For campaign planning, these patterns give T9X a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Vermilion.
Audience matching
Find more regions that resemble T9X
To find regions with a profile similar to T9X, begin with home ownership near 81.0% and university education near 16.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between T9X and the Canadian postal-region benchmark.
Immigrant population
6.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
81.0%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Bachelor's degree or higher
16.0%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How T9X compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | T9X | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $84,000 | $85,788 | 2.1% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 81.0% | 66.5% | 14.5 percentage points above |
| One-person households | 30.4% | 29.4% | 1.0 percentage points above |
| Families with children | 33.6% | 34.0% | 0.4 percentage points below |
| Bachelor's degree or higher | 16.0% | 26.5% | 10.5 percentage points below |
| Immigrant population | 6.0% | 22.9% | 16.9 percentage points below |
| Worked from home | 20.1% | 23.8% | 3.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 12 local facility records with T9X. Education is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care1
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 3,465 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
2,719YouTube estimate · 63.7%
3,465Facebook estimate · 81.3%
2,173Instagram estimate · 51.0%
1,090TikTok estimate · 25.6%
Practical campaign implications
Turn the strongest T9X signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 82.3%29.7 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 6.0%16.9 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 81.0%14.5 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized Alberta postal regions
This directory represents Vermilion with one postal region. These Alberta markets are selected by population similarity for a useful market comparison.
T9X audience questions
Using this postal-region profile
How large is the audience in T9X?
T9X represents 5,403 residents and 2,235 households in Vermilion. The average household size is 2.3 people.
What demographic characteristics stand out in T9X?
Single-detached homes is 82.3%, 29.7 percentage points above the Canadian postal-region benchmark; Immigrant population is 6.0%, 16.9 percentage points below the Canadian postal-region benchmark; Owner households is 81.0%, 14.5 percentage points above the Canadian postal-region benchmark.
How does T9X compare with another postal region?
T4E is one useful Alberta market comparison because its population is similar to T9X. It has 23.8% higher median income · 1.5 years older on average.
How can I find other regions that match the T9X audience?
To find regions with a profile similar to T9X, begin with home ownership near 81.0% and university education near 16.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in T9X?
Import postal codes to measure customer concentration in T9X, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.