Median household income
$130,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
British Columbia postal region
V2W demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Maple Ridge.
AudienceScoutV2W · Maple RidgeLoading the V2W boundary…
Selected postal region
Market profile
A market of 23,673 people
Size the opportunity, understand its household composition, and identify the local patterns that make V2W different from the typical Canadian postal region.
Population23,673
Households7,530
Median income$130,000
Average age37.8
V2W market summary
What distinguishes this postal-region audience
V2W represents 23,673 residents and 7,530 households in Maple Ridge. Its average household contains 3.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $130,000, or 51.5% above the benchmark. Owner households is 85.7%, 19.2 percentage points above the benchmark.
For campaign planning, these patterns give V2W a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Maple Ridge.
Audience matching
Find more regions that resemble V2W
To find regions with a profile similar to V2W, begin with household income near $130,000 and home ownership near 85.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V2W and the Canadian postal-region benchmark.
Owner households
85.7%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
One-person households
11.5%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Average household size
3.1 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Detailed comparison
How V2W compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V2W | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $130,000 | $85,788 | 51.5% above |
| Average household size | 3.1 people | 2.4 people | 27.6% above |
| Owner households | 85.7% | 66.5% | 19.2 percentage points above |
| One-person households | 11.5% | 29.4% | 17.9 percentage points below |
| Families with children | 47.5% | 34.0% | 13.5 percentage points above |
| Bachelor's degree or higher | 21.5% | 26.5% | 5.0 percentage points below |
| Immigrant population | 23.6% | 22.9% | 0.7 percentage points above |
| Worked from home | 21.1% | 23.8% | 2.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 441 local facility records with V2W. Recreation is the largest represented category with 433 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care2
Culture and art0
Recreation433
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 14,733 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,803YouTube estimate · 65.6%
14,733Facebook estimate · 81.9%
9,492Instagram estimate · 52.7%
4,835TikTok estimate · 26.9%
Practical campaign implications
Turn the strongest V2W signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $130,00051.5% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 85.7%19.2 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- One-person households: 11.5%17.9 percentage points below the Canadian benchmark
Give household decision-making, shared-use products, and multi-person value greater emphasis.
Related market context
Compare other Maple Ridge postal regions
These regions share the Maple Ridge postal community and are ordered by population similarity to V2W.
V2W audience questions
Using this postal-region profile
How large is the audience in V2W?
V2W represents 23,673 residents and 7,530 households in Maple Ridge. The average household size is 3.1 people.
What demographic characteristics stand out in V2W?
Median household income is $130,000, 51.5% above the Canadian postal-region benchmark; Owner households is 85.7%, 19.2 percentage points above the Canadian postal-region benchmark; One-person households is 11.5%, 17.9 percentage points below the Canadian postal-region benchmark.
How does V2W compare with another postal region?
V2X is one useful Maple Ridge postal-region comparison because its population is similar to V2W. It has 30.8% lower median income · 5.0 years older on average.
How can I find other regions that match the V2W audience?
To find regions with a profile similar to V2W, begin with household income near $130,000 and home ownership near 85.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V2W?
Import postal codes to measure customer concentration in V2W, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.