British Columbia postal region

V2X demographics and market profile

See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Maple Ridge.

AudienceScoutV2X · Maple Ridge
Loading the V2X boundary…
Postal code boundary map for V2X.

Market profile

A market of 50,279 people

Size the opportunity, understand its household composition, and identify the local patterns that make V2X different from the typical Canadian postal region.

Population50,279
Households19,955
Median income$90,000
Average age42.8

V2X market summary

What distinguishes this postal-region audience

V2X represents 50,279 residents and 19,955 households in Maple Ridge. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.

The clearest difference from the Canadian postal-region benchmark is university education: 16.9%, or 9.6 percentage points below the benchmark. Single-detached homes is 43.7%, 8.9 percentage points below the benchmark.

For campaign planning, these patterns give V2X a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Maple Ridge.

Audience matching

Find more regions that resemble V2X

To find regions with a profile similar to V2X, begin with university education near 16.9% and home ownership near 74.2%. Adjust each minimum to make the audience broader or more selective.

Match This Audience

Distinctive market signals

The characteristics with the largest local differences

These four characteristics show the largest available differences between V2X and the Canadian postal-region benchmark.

9.6 percentage points below benchmark

Bachelor's degree or higher

16.9%

Use direct, practical language that demonstrates the everyday value of the offer.

8.9 percentage points below benchmark

Single-detached homes

43.7%

Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.

7.8 percentage points below benchmark

Worked from home

16.0%

Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.

7.7 percentage points above benchmark

Owner households

74.2%

Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.

Detailed comparison

How V2X compares with the Canadian benchmark

Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.

MeasureV2XCanada FSA benchmarkDifference
Median household income$90,000$85,7884.9% above
Average household size2.5 people2.4 people2.9% above
Owner households74.2%66.5%7.7 percentage points above
One-person households28.4%29.4%1.0 percentage points below
Families with children34.5%34.0%0.5 percentage points above
Bachelor's degree or higher16.9%26.5%9.6 percentage points below
Immigrant population22.8%22.9%0.1 percentage points below
Worked from home16.0%23.8%7.8 percentage points below

Local market context

Community activity around the audience

AudienceScout connects 194 local facility records with V2X. Recreation is the largest represented category with 138 records, adding another signal for local media, partnership, service-area, and campaign planning.

Education30
Health care19
Culture and art7
Recreation138

Platform audience potential

Match channel planning to the local age mix

Facebook has the largest modeled audience among the displayed channels at 33,149 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.

25,938YouTube estimate · 63.5%
33,149Facebook estimate · 81.2%
20,652Instagram estimate · 50.6%
10,216TikTok estimate · 25.0%

Practical campaign implications

Turn the strongest V2X signals into campaign tests

Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.

  • Bachelor's degree or higher: 16.9%9.6 percentage points below the Canadian benchmark

    Use direct, practical language that demonstrates the everyday value of the offer.

  • Single-detached homes: 43.7%8.9 percentage points below the Canadian benchmark

    Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.

  • Worked from home: 16.0%7.8 percentage points below the Canadian benchmark

    Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.

Related market context

Compare other Maple Ridge postal regions

These regions share the Maple Ridge postal community and are ordered by population similarity to V2X.

V2X audience questions

Using this postal-region profile

How large is the audience in V2X?

V2X represents 50,279 residents and 19,955 households in Maple Ridge. The average household size is 2.5 people.

What demographic characteristics stand out in V2X?

Bachelor's degree or higher is 16.9%, 9.6 percentage points below the Canadian postal-region benchmark; Single-detached homes is 43.7%, 8.9 percentage points below the Canadian postal-region benchmark; Worked from home is 16.0%, 7.8 percentage points below the Canadian postal-region benchmark.

How does V2X compare with another postal region?

V2W is one useful Maple Ridge postal-region comparison because its population is similar to V2X. It has 44.4% higher median income · 5.0 years younger on average.

How can I find other regions that match the V2X audience?

To find regions with a profile similar to V2X, begin with university education near 16.9% and home ownership near 74.2%. Adjust each minimum to make the audience broader or more selective.

How can customer postal codes be analyzed in V2X?

Import postal codes to measure customer concentration in V2X, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.