Single-detached homes
33.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
British Columbia postal region
V3H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Port Moody.
AudienceScoutV3H · Port MoodyLoading the V3H boundary…
Selected postal region
Market profile
A market of 37,339 people
Size the opportunity, understand its household composition, and identify the local patterns that make V3H different from the typical Canadian postal region.
Population37,339
Households14,395
Median income$117,000
Average age40.9
V3H market summary
What distinguishes this postal-region audience
V3H represents 37,339 residents and 14,395 households in Port Moody. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 33.7%, or 18.9 percentage points below the benchmark. Median household income is $117,000, 36.4% above the benchmark.
For campaign planning, these patterns give V3H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Port Moody.
Audience matching
Find more regions that resemble V3H
To find regions with a profile similar to V3H, begin with household income near $117,000 and university education near 39.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V3H and the Canadian postal-region benchmark.
Median household income
$117,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Bachelor's degree or higher
39.0%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Owner households
76.5%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How V3H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V3H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $117,000 | $85,788 | 36.4% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 76.5% | 66.5% | 10.0 percentage points above |
| One-person households | 21.7% | 29.4% | 7.7 percentage points below |
| Families with children | 42.7% | 34.0% | 8.7 percentage points above |
| Bachelor's degree or higher | 39.0% | 26.5% | 12.5 percentage points above |
| Immigrant population | 32.8% | 22.9% | 9.9 percentage points above |
| Worked from home | 33.6% | 23.8% | 9.8 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 25 local facility records with V3H. Education is the largest represented category with 16 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education16
Health care3
Culture and art4
Recreation2
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 24,429 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
19,256YouTube estimate · 64.2%
24,429Facebook estimate · 81.4%
15,381Instagram estimate · 51.3%
7,681TikTok estimate · 25.6%
Practical campaign implications
Turn the strongest V3H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 33.7%18.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Median household income: $117,00036.4% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Bachelor's degree or higher: 39.0%12.5 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare similar-sized British Columbia postal regions
This directory represents Port Moody with one postal region. These British Columbia markets are selected by population similarity for a useful market comparison.
V3H audience questions
Using this postal-region profile
How large is the audience in V3H?
V3H represents 37,339 residents and 14,395 households in Port Moody. The average household size is 2.6 people.
What demographic characteristics stand out in V3H?
Single-detached homes is 33.7%, 18.9 percentage points below the Canadian postal-region benchmark; Median household income is $117,000, 36.4% above the Canadian postal-region benchmark; Bachelor's degree or higher is 39.0%, 12.5 percentage points above the Canadian postal-region benchmark.
How does V3H compare with another postal region?
V5C is one useful British Columbia market comparison because its population is similar to V3H. It has 25.6% lower median income · 0.4 years older on average.
How can I find other regions that match the V3H audience?
To find regions with a profile similar to V3H, begin with household income near $117,000 and university education near 39.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V3H?
Import postal codes to measure customer concentration in V3H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.