Owner households
81.3%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
British Columbia postal region
V4A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Surrey.
AudienceScoutV4A · SurreyLoading the V4A boundary…
Selected postal region
Market profile
A market of 38,036 people
Size the opportunity, understand its household composition, and identify the local patterns that make V4A different from the typical Canadian postal region.
Population38,036
Households15,430
Median income$90,000
Average age48.1
V4A market summary
What distinguishes this postal-region audience
V4A represents 38,036 residents and 15,430 households in Surrey. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 81.3%, or 14.8 percentage points above the benchmark. Population age 65+ is 29.9%, 10.9 percentage points above the benchmark.
For campaign planning, these patterns give V4A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Surrey.
Audience matching
Find more regions that resemble V4A
To find regions with a profile similar to V4A, begin with home ownership near 81.3% and age 65+ share near 29.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V4A and the Canadian postal-region benchmark.
Population age 65+
29.9%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Immigrant population
32.4%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Single-detached homes
61.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Detailed comparison
How V4A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V4A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $90,000 | $85,788 | 4.9% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 81.3% | 66.5% | 14.8 percentage points above |
| One-person households | 26.4% | 29.4% | 3.0 percentage points below |
| Families with children | 34.7% | 34.0% | 0.7 percentage points above |
| Bachelor's degree or higher | 32.5% | 26.5% | 6.0 percentage points above |
| Immigrant population | 32.4% | 22.9% | 9.5 percentage points above |
| Worked from home | 28.4% | 23.8% | 4.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 236 local facility records with V4A. Recreation is the largest represented category with 205 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education17
Health care11
Culture and art3
Recreation205
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 25,337 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
18,899YouTube estimate · 59.6%
25,337Facebook estimate · 79.9%
14,841Instagram estimate · 46.8%
7,080TikTok estimate · 22.3%
Practical campaign implications
Turn the strongest V4A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 81.3%14.8 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Population age 65+: 29.9%10.9 percentage points above the Canadian benchmark
Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
- Immigrant population: 32.4%9.5 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Related market context
Compare other Surrey postal regions
These regions share the Surrey postal community and are ordered by population similarity to V4A.
V4A audience questions
Using this postal-region profile
How large is the audience in V4A?
V4A represents 38,036 residents and 15,430 households in Surrey. The average household size is 2.4 people.
What demographic characteristics stand out in V4A?
Owner households is 81.3%, 14.8 percentage points above the Canadian postal-region benchmark; Population age 65+ is 29.9%, 10.9 percentage points above the Canadian postal-region benchmark; Immigrant population is 32.4%, 9.5 percentage points above the Canadian postal-region benchmark.
How does V4A compare with another postal region?
V3Z is one useful Surrey postal-region comparison because its population is similar to V4A. It has 24.4% higher median income · 8.6 years younger on average.
How can I find other regions that match the V4A audience?
To find regions with a profile similar to V4A, begin with home ownership near 81.3% and age 65+ share near 29.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V4A?
Import postal codes to measure customer concentration in V4A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.