Single-detached homes
30.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
British Columbia postal region
V3J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Coquitlam.
AudienceScoutV3J · CoquitlamLoading the V3J boundary…
Selected postal region
Market profile
A market of 44,558 people
Size the opportunity, understand its household composition, and identify the local patterns that make V3J different from the typical Canadian postal region.
Population44,558
Households18,230
Median income$86,000
Average age41.3
V3J market summary
What distinguishes this postal-region audience
V3J represents 44,558 residents and 18,230 households in Coquitlam. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 30.3%, or 22.3 percentage points below the benchmark. Immigrant population is 40.8%, 17.9 percentage points above the benchmark.
For campaign planning, these patterns give V3J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Coquitlam.
Audience matching
Find more regions that resemble V3J
To find regions with a profile similar to V3J, begin with university education near 34.2% and home ownership near 60.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V3J and the Canadian postal-region benchmark.
Immigrant population
40.8%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Bachelor's degree or higher
34.2%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Owner households
60.7%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Detailed comparison
How V3J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V3J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $86,000 | $85,788 | 0.2% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 60.7% | 66.5% | 5.8 percentage points below |
| One-person households | 28.7% | 29.4% | 0.7 percentage points below |
| Families with children | 34.4% | 34.0% | 0.4 percentage points above |
| Bachelor's degree or higher | 34.2% | 26.5% | 7.7 percentage points above |
| Immigrant population | 40.8% | 22.9% | 17.9 percentage points above |
| Worked from home | 26.2% | 23.8% | 2.4 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 67 local facility records with V3J. Education is the largest represented category with 26 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education26
Health care13
Culture and art4
Recreation24
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 30,131 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
24,177YouTube estimate · 65.7%
30,131Facebook estimate · 81.8%
19,584Instagram estimate · 53.2%
10,224TikTok estimate · 27.8%
Practical campaign implications
Turn the strongest V3J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 30.3%22.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 40.8%17.9 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Bachelor's degree or higher: 34.2%7.7 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Coquitlam postal regions
These regions share the Coquitlam postal community and are ordered by population similarity to V3J.
V3J audience questions
Using this postal-region profile
How large is the audience in V3J?
V3J represents 44,558 residents and 18,230 households in Coquitlam. The average household size is 2.4 people.
What demographic characteristics stand out in V3J?
Single-detached homes is 30.3%, 22.3 percentage points below the Canadian postal-region benchmark; Immigrant population is 40.8%, 17.9 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 34.2%, 7.7 percentage points above the Canadian postal-region benchmark.
How does V3J compare with another postal region?
V3K is one useful Coquitlam postal-region comparison because its population is similar to V3J. It has 4.7% higher median income · 1.1 years older on average.
How can I find other regions that match the V3J audience?
To find regions with a profile similar to V3J, begin with university education near 34.2% and home ownership near 60.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V3J?
Import postal codes to measure customer concentration in V3J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.