Single-detached homes
32.2%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
British Columbia postal region
V3K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Coquitlam.
AudienceScoutV3K · CoquitlamLoading the V3K boundary…
Selected postal region
Market profile
A market of 31,181 people
Size the opportunity, understand its household composition, and identify the local patterns that make V3K different from the typical Canadian postal region.
Population31,181
Households11,895
Median income$90,000
Average age42.4
V3K market summary
What distinguishes this postal-region audience
V3K represents 31,181 residents and 11,895 households in Coquitlam. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 32.2%, or 20.4 percentage points below the benchmark. Immigrant population is 42.0%, 19.1 percentage points above the benchmark.
For campaign planning, these patterns give V3K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Coquitlam.
Audience matching
Find more regions that resemble V3K
To find regions with a profile similar to V3K, begin with university education near 31.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V3K and the Canadian postal-region benchmark.
Immigrant population
42.0%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Bachelor's degree or higher
31.4%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Average household size
2.6 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Detailed comparison
How V3K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V3K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $90,000 | $85,788 | 4.9% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 65.1% | 66.5% | 1.4 percentage points below |
| One-person households | 26.0% | 29.4% | 3.4 percentage points below |
| Families with children | 36.8% | 34.0% | 2.8 percentage points above |
| Bachelor's degree or higher | 31.4% | 26.5% | 4.9 percentage points above |
| Immigrant population | 42.0% | 22.9% | 19.1 percentage points above |
| Worked from home | 23.5% | 23.8% | 0.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 29 local facility records with V3K. Education is the largest represented category with 18 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education18
Health care10
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 20,860 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,498YouTube estimate · 64.4%
20,860Facebook estimate · 81.5%
13,221Instagram estimate · 51.6%
6,672TikTok estimate · 26.1%
Practical campaign implications
Turn the strongest V3K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 32.2%20.4 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 42.0%19.1 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Bachelor's degree or higher: 31.4%4.9 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Coquitlam postal regions
These regions share the Coquitlam postal community and are ordered by population similarity to V3K.
V3K audience questions
Using this postal-region profile
How large is the audience in V3K?
V3K represents 31,181 residents and 11,895 households in Coquitlam. The average household size is 2.6 people.
What demographic characteristics stand out in V3K?
Single-detached homes is 32.2%, 20.4 percentage points below the Canadian postal-region benchmark; Immigrant population is 42.0%, 19.1 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 31.4%, 4.9 percentage points above the Canadian postal-region benchmark.
How does V3K compare with another postal region?
V3J is one useful Coquitlam postal-region comparison because its population is similar to V3K. It has 4.4% lower median income · 1.1 years younger on average.
How can I find other regions that match the V3K audience?
To find regions with a profile similar to V3K, begin with university education near 31.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V3K?
Import postal codes to measure customer concentration in V3K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.