Single-detached homes
24.1%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
British Columbia postal region
V4B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in White Rock.
AudienceScoutV4B · White RockLoading the V4B boundary…
Selected postal region
Market profile
A market of 21,828 people
Size the opportunity, understand its household composition, and identify the local patterns that make V4B different from the typical Canadian postal region.
Population21,828
Households10,675
Median income$73,000
Average age53.3
V4B market summary
What distinguishes this postal-region audience
V4B represents 21,828 residents and 10,675 households in White Rock. Its average household contains 1.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 24.1%, or 28.5 percentage points below the benchmark. Population age 65+ is 37.3%, 18.3 percentage points above the benchmark.
For campaign planning, these patterns give V4B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of White Rock.
Audience matching
Find more regions that resemble V4B
To find regions with a profile similar to V4B, begin with age 65+ share near 37.3% and families with children near 19.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V4B and the Canadian postal-region benchmark.
Population age 65+
37.3%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
One-person households
44.4%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Families with children
19.9%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Detailed comparison
How V4B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V4B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $73,000 | $85,788 | 14.9% below |
| Average household size | 1.9 people | 2.4 people | 21.8% below |
| Owner households | 64.9% | 66.5% | 1.6 percentage points below |
| One-person households | 44.4% | 29.4% | 15.0 percentage points above |
| Families with children | 19.9% | 34.0% | 14.1 percentage points below |
| Bachelor's degree or higher | 29.5% | 26.5% | 3.0 percentage points above |
| Immigrant population | 29.0% | 22.9% | 6.1 percentage points above |
| Worked from home | 25.6% | 23.8% | 1.8 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 212 local facility records with V4B. Recreation is the largest represented category with 198 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care6
Culture and art4
Recreation198
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,383 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,196YouTube estimate · 57.7%
15,383Facebook estimate · 79.3%
8,659Instagram estimate · 44.6%
3,923TikTok estimate · 20.2%
Practical campaign implications
Turn the strongest V4B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 24.1%28.5 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Population age 65+: 37.3%18.3 percentage points above the Canadian benchmark
Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
- One-person households: 44.4%15.0 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare similar-sized British Columbia postal regions
This directory represents White Rock with one postal region. These British Columbia markets are selected by population similarity for a useful market comparison.
V4B audience questions
Using this postal-region profile
How large is the audience in V4B?
V4B represents 21,828 residents and 10,675 households in White Rock. The average household size is 1.9 people.
What demographic characteristics stand out in V4B?
Single-detached homes is 24.1%, 28.5 percentage points below the Canadian postal-region benchmark; Population age 65+ is 37.3%, 18.3 percentage points above the Canadian postal-region benchmark; One-person households is 44.4%, 15.0 percentage points above the Canadian postal-region benchmark.
How does V4B compare with another postal region?
V2K is one useful British Columbia market comparison because its population is similar to V4B. It has 45.2% higher median income · 12.8 years younger on average.
How can I find other regions that match the V4B audience?
To find regions with a profile similar to V4B, begin with age 65+ share near 37.3% and families with children near 19.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V4B?
Import postal codes to measure customer concentration in V4B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.