Single-detached homes
3.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
British Columbia postal region
V6A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Vancouver.
AudienceScoutV6A · VancouverLoading the V6A boundary…
Selected postal region
Market profile
A market of 21,062 people
Size the opportunity, understand its household composition, and identify the local patterns that make V6A different from the typical Canadian postal region.
Population21,062
Households10,895
Median income$50,400
Average age44.3
V6A market summary
What distinguishes this postal-region audience
V6A represents 21,062 residents and 10,895 households in Vancouver. Its average household contains 1.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 3.3%, or 49.3 percentage points below the benchmark. Owner households is 27.5%, 39.0 percentage points below the benchmark.
For campaign planning, these patterns give V6A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Vancouver.
Audience matching
Find more regions that resemble V6A
To find regions with a profile similar to V6A, begin with home ownership near 27.5% and household income near $50,400. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V6A and the Canadian postal-region benchmark.
Owner households
27.5%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
57.5%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Median household income
$50,400Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How V6A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V6A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $50,400 | $85,788 | 41.3% below |
| Average household size | 1.7 people | 2.4 people | 30.0% below |
| Owner households | 27.5% | 66.5% | 39.0 percentage points below |
| One-person households | 57.5% | 29.4% | 28.1 percentage points above |
| Families with children | 15.2% | 34.0% | 18.8 percentage points below |
| Bachelor's degree or higher | 37.7% | 26.5% | 11.2 percentage points above |
| Immigrant population | 34.6% | 22.9% | 11.7 percentage points above |
| Worked from home | 37.4% | 23.8% | 13.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 58 local facility records with V6A. Culture and art is the largest represented category with 29 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education12
Health care7
Culture and art29
Recreation10
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,213 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,217YouTube estimate · 65.9%
15,213Facebook estimate · 82.1%
9,719Instagram estimate · 52.4%
4,752TikTok estimate · 25.6%
Practical campaign implications
Turn the strongest V6A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 3.3%49.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 27.5%39.0 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- One-person households: 57.5%28.1 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Vancouver postal regions
These regions share the Vancouver postal community and are ordered by population similarity to V6A.
V6A audience questions
Using this postal-region profile
How large is the audience in V6A?
V6A represents 21,062 residents and 10,895 households in Vancouver. The average household size is 1.7 people.
What demographic characteristics stand out in V6A?
Single-detached homes is 3.3%, 49.3 percentage points below the Canadian postal-region benchmark; Owner households is 27.5%, 39.0 percentage points below the Canadian postal-region benchmark; One-person households is 57.5%, 28.1 percentage points above the Canadian postal-region benchmark.
How does V6A compare with another postal region?
V5W is one useful Vancouver postal-region comparison because its population is similar to V6A. It has 80.6% higher median income · 2.5 years younger on average.
How can I find other regions that match the V6A audience?
To find regions with a profile similar to V6A, begin with home ownership near 27.5% and household income near $50,400. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V6A?
Import postal codes to measure customer concentration in V6A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.