Immigrant population
67.3%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
British Columbia postal region
V6Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Richmond.
AudienceScoutV6Y · RichmondLoading the V6Y boundary…
Selected postal region
Market profile
A market of 49,221 people
Size the opportunity, understand its household composition, and identify the local patterns that make V6Y different from the typical Canadian postal region.
Population49,221
Households20,690
Median income$67,000
Average age44.5
V6Y market summary
What distinguishes this postal-region audience
V6Y represents 49,221 residents and 20,690 households in Richmond. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 67.3%, or 44.4 percentage points above the benchmark. Single-detached homes is 10.8%, 41.8 percentage points below the benchmark.
For campaign planning, these patterns give V6Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Richmond.
Audience matching
Find more regions that resemble V6Y
To find regions with a profile similar to V6Y, begin with university education near 38.4% and household income near $67,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V6Y and the Canadian postal-region benchmark.
Single-detached homes
10.8%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Bachelor's degree or higher
38.4%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Median household income
$67,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How V6Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V6Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $67,000 | $85,788 | 21.9% below |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 69.8% | 66.5% | 3.3 percentage points above |
| One-person households | 29.8% | 29.4% | 0.4 percentage points above |
| Families with children | 34.9% | 34.0% | 0.9 percentage points above |
| Bachelor's degree or higher | 38.4% | 26.5% | 11.9 percentage points above |
| Immigrant population | 67.3% | 22.9% | 44.4 percentage points above |
| Worked from home | 25.5% | 23.8% | 1.7 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 32 local facility records with V6Y. Education is the largest represented category with 17 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education17
Health care10
Culture and art5
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 33,699 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
26,373YouTube estimate · 63.5%
33,699Facebook estimate · 81.2%
21,042Instagram estimate · 50.7%
10,488TikTok estimate · 25.3%
Practical campaign implications
Turn the strongest V6Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 67.3%44.4 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 10.8%41.8 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 38.4%11.9 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Richmond postal regions
These regions share the Richmond postal community and are ordered by population similarity to V6Y.
V6Y audience questions
Using this postal-region profile
How large is the audience in V6Y?
V6Y represents 49,221 residents and 20,690 households in Richmond. The average household size is 2.4 people.
What demographic characteristics stand out in V6Y?
Immigrant population is 67.3%, 44.4 percentage points above the Canadian postal-region benchmark; Single-detached homes is 10.8%, 41.8 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 38.4%, 11.9 percentage points above the Canadian postal-region benchmark.
How does V6Y compare with another postal region?
V6X is one useful Richmond postal-region comparison because its population is similar to V6Y. It has 2.2% higher median income · 3.1 years younger on average.
How can I find other regions that match the V6Y audience?
To find regions with a profile similar to V6Y, begin with university education near 38.4% and household income near $67,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V6Y?
Import postal codes to measure customer concentration in V6Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.