Immigrant population
62.7%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
British Columbia postal region
V7C demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Richmond.
AudienceScoutV7C · RichmondLoading the V7C boundary…
Selected postal region
Market profile
A market of 40,708 people
Size the opportunity, understand its household composition, and identify the local patterns that make V7C different from the typical Canadian postal region.
Population40,708
Households15,155
Median income$80,000
Average age43.5
V7C market summary
What distinguishes this postal-region audience
V7C represents 40,708 residents and 15,155 households in Richmond. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 62.7%, or 39.8 percentage points above the benchmark. Bachelor's degree or higher is 38.0%, 11.5 percentage points above the benchmark.
For campaign planning, these patterns give V7C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Richmond.
Audience matching
Find more regions that resemble V7C
To find regions with a profile similar to V7C, begin with university education near 38.0% and home ownership near 73.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V7C and the Canadian postal-region benchmark.
Bachelor's degree or higher
38.0%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Single-detached homes
41.5%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Owner households
73.4%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How V7C compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V7C | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $80,000 | $85,788 | 6.7% below |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 73.4% | 66.5% | 6.9 percentage points above |
| One-person households | 23.2% | 29.4% | 6.2 percentage points below |
| Families with children | 40.2% | 34.0% | 6.2 percentage points above |
| Bachelor's degree or higher | 38.0% | 26.5% | 11.5 percentage points above |
| Immigrant population | 62.7% | 22.9% | 39.8 percentage points above |
| Worked from home | 28.6% | 23.8% | 4.8 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 22 local facility records with V7C. Education is the largest represented category with 13 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education13
Health care9
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 27,224 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
21,239YouTube estimate · 63.2%
27,224Facebook estimate · 81.0%
17,011Instagram estimate · 50.6%
8,607TikTok estimate · 25.6%
Practical campaign implications
Turn the strongest V7C signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 62.7%39.8 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Bachelor's degree or higher: 38.0%11.5 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Single-detached homes: 41.5%11.1 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Related market context
Compare other Richmond postal regions
These regions share the Richmond postal community and are ordered by population similarity to V7C.
V7C audience questions
Using this postal-region profile
How large is the audience in V7C?
V7C represents 40,708 residents and 15,155 households in Richmond. The average household size is 2.7 people.
What demographic characteristics stand out in V7C?
Immigrant population is 62.7%, 39.8 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 38.0%, 11.5 percentage points above the Canadian postal-region benchmark; Single-detached homes is 41.5%, 11.1 percentage points below the Canadian postal-region benchmark.
How does V7C compare with another postal region?
V6X is one useful Richmond postal-region comparison because its population is similar to V7C. It has 14.4% lower median income · 2.1 years younger on average.
How can I find other regions that match the V7C audience?
To find regions with a profile similar to V7C, begin with university education near 38.0% and home ownership near 73.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V7C?
Import postal codes to measure customer concentration in V7C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.