Bachelor's degree or higher
49.8%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
British Columbia postal region
V7V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Vancouver.
AudienceScoutV7V · VancouverLoading the V7V boundary…
Selected postal region
Market profile
A market of 15,241 people
Size the opportunity, understand its household composition, and identify the local patterns that make V7V different from the typical Canadian postal region.
Population15,241
Households6,725
Median income$92,000
Average age49.7
V7V market summary
What distinguishes this postal-region audience
V7V represents 15,241 residents and 6,725 households in Vancouver. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 49.8%, or 23.3 percentage points above the benchmark. Immigrant population is 43.2%, 20.3 percentage points above the benchmark.
For campaign planning, these patterns give V7V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Vancouver.
Audience matching
Find more regions that resemble V7V
To find regions with a profile similar to V7V, begin with university education near 49.8% and age 65+ share near 32.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V7V and the Canadian postal-region benchmark.
Immigrant population
43.2%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Worked from home
40.5%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Population age 65+
32.6%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Detailed comparison
How V7V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V7V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $92,000 | $85,788 | 7.2% above |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 62.3% | 66.5% | 4.2 percentage points below |
| One-person households | 36.0% | 29.4% | 6.6 percentage points above |
| Families with children | 31.7% | 34.0% | 2.3 percentage points below |
| Bachelor's degree or higher | 49.8% | 26.5% | 23.3 percentage points above |
| Immigrant population | 43.2% | 22.9% | 20.3 percentage points above |
| Worked from home | 40.5% | 23.8% | 16.7 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 143 local facility records with V7V. Recreation is the largest represented category with 129 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care4
Culture and art5
Recreation129
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,181 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,526YouTube estimate · 58.9%
10,181Facebook estimate · 79.6%
5,902Instagram estimate · 46.2%
2,809TikTok estimate · 22.0%
Practical campaign implications
Turn the strongest V7V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 49.8%23.3 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Immigrant population: 43.2%20.3 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Worked from home: 40.5%16.7 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare other Vancouver postal regions
These regions share the Vancouver postal community and are ordered by population similarity to V7V.
V7V audience questions
Using this postal-region profile
How large is the audience in V7V?
V7V represents 15,241 residents and 6,725 households in Vancouver. The average household size is 2.2 people.
What demographic characteristics stand out in V7V?
Bachelor's degree or higher is 49.8%, 23.3 percentage points above the Canadian postal-region benchmark; Immigrant population is 43.2%, 20.3 percentage points above the Canadian postal-region benchmark; Worked from home is 40.5%, 16.7 percentage points above the Canadian postal-region benchmark.
How does V7V compare with another postal region?
V7N is one useful Vancouver postal-region comparison because its population is similar to V7V. It has 31.5% higher median income · 6.0 years younger on average.
How can I find other regions that match the V7V audience?
To find regions with a profile similar to V7V, begin with university education near 49.8% and age 65+ share near 32.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V7V?
Import postal codes to measure customer concentration in V7V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.