British Columbia market overview
Vancouver audience and postal regions
Explore the market size, household profile, and campaign potential across 42 postal regions in Vancouver.
AudienceScoutVancouver · 42 postal regionsCombined market
879,538 people across 42 regions
Use this combined market view to compare audience size, purchasing power, household composition, and regional fit before choosing where your next campaign should run.
Vancouver market summary
What the local audience profile represents
Vancouver brings together 879,538 residents and 394,130 households across 42 postal regions. The combined profile gives marketers a practical view of the audience available for local, regional, digital, direct-mail, and traditional media planning.
The market's estimated median household income is $86,832, 1.2% above the Canadian postal-region benchmark. Owner households represent 49.7% of the market, and families with children represent 26.8%. Both measures can help shape offer, creative, and channel decisions.
V5R is the largest postal region in the Vancouver profile, with 48,150 residents and 5.5% of the combined population. Among adult age groups, ages 45–64 has the largest share at 26.5%, providing a useful starting point for audience and media planning.
Audience threshold ideas
Narrow Vancouver to the strongest-fit regions
Use the combined market profile as a starting point, then adjust thresholds to make the campaign audience broader or more focused.
- Start with a household-income threshold near $86,832 and raise it to isolate regions with greater purchasing-power potential.
- Use an owner-household threshold near 49.7% for home, property, renovation, and long-term service campaigns.
- Select ages 45–64 and begin near a 26.5% minimum share when that age group is central to the target audience.
- Combine thresholds so a region must satisfy every active requirement before it becomes part of the campaign selection.
Largest postal regions
Explore Vancouver one FSA at a time
Platform audience potential
Plan channel mix with local age and audience patterns
Compare how the city's age profile aligns with major digital platforms to prioritize channels, budgets, and creative.
Plan the campaign
Choose regions with a rule.
Compare customer penetration, household size, income, age, housing, education, and local context before exporting the final FSA list.
Open in AudienceScoutVancouver audience questions
Planning campaigns with local postal-region data
How large is the Vancouver market?
Vancouver represents 879,538 residents and 394,130 households across 42 postal regions in this combined market profile.
Which postal region has the largest audience in Vancouver?
V5R is the largest postal region in this Vancouver profile, with 48,150 residents, or 5.5% of the combined population.
What audience characteristics stand out in Vancouver?
Household income is above the Canadian benchmark, owner-household share is lower, and the share of families with children is lower. The largest represented adult age segment is ages 45–64 at 26.5%.
How can I find Vancouver regions that fit my target audience?
Load Vancouver in AudienceScout and set minimum thresholds for income, household count, age, family composition, home ownership, or education. Regions that meet every active threshold can be used as the campaign selection.
How can customer postal codes be analyzed in Vancouver?
Paste or import customer postal codes to see where customers are concentrated across Vancouver. Compare raw customer counts with population and household penetration, then examine the demographics and market signals connected to the strongest regions.