Single-detached homes
36.8%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
British Columbia postal region
V9B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Highlands.
AudienceScoutV9B · HighlandsLoading the V9B boundary…
Selected postal region
Market profile
A market of 53,952 people
Size the opportunity, understand its household composition, and identify the local patterns that make V9B different from the typical Canadian postal region.
Population53,952
Households22,370
Median income$92,000
Average age40.9
V9B market summary
What distinguishes this postal-region audience
V9B represents 53,952 residents and 22,370 households in Highlands. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 36.8%, or 15.8 percentage points below the benchmark. Immigrant population is 16.2%, 6.7 percentage points below the benchmark.
For campaign planning, these patterns give V9B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Highlands.
Audience matching
Find more regions that resemble V9B
To find regions with a profile similar to V9B, begin with household income near $92,000 and age 30–44 share near 23.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V9B and the Canadian postal-region benchmark.
Immigrant population
16.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Median household income
$92,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Population age 30–44
23.3%Test messages around career, family formation, housing, convenience, and time-saving services.
Detailed comparison
How V9B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V9B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $92,000 | $85,788 | 7.2% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 64.8% | 66.5% | 1.7 percentage points below |
| One-person households | 27.4% | 29.4% | 2.0 percentage points below |
| Families with children | 31.9% | 34.0% | 2.1 percentage points below |
| Bachelor's degree or higher | 24.1% | 26.5% | 2.4 percentage points below |
| Immigrant population | 16.2% | 22.9% | 6.7 percentage points below |
| Worked from home | 22.4% | 23.8% | 1.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 39 local facility records with V9B. Education is the largest represented category with 24 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education24
Health care10
Culture and art5
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 35,641 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
28,528YouTube estimate · 65.5%
35,641Facebook estimate · 81.9%
22,910Instagram estimate · 52.6%
11,609TikTok estimate · 26.7%
Practical campaign implications
Turn the strongest V9B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 36.8%15.8 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Immigrant population: 16.2%6.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $92,0007.2% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare similar-sized British Columbia postal regions
This directory represents Highlands with one postal region. These British Columbia markets are selected by population similarity for a useful market comparison.
V9B audience questions
Using this postal-region profile
How large is the audience in V9B?
V9B represents 53,952 residents and 22,370 households in Highlands. The average household size is 2.4 people.
What demographic characteristics stand out in V9B?
Single-detached homes is 36.8%, 15.8 percentage points below the Canadian postal-region benchmark; Immigrant population is 16.2%, 6.7 percentage points below the Canadian postal-region benchmark; Median household income is $92,000, 7.2% above the Canadian postal-region benchmark.
How does V9B compare with another postal region?
V2S is one useful British Columbia market comparison because its population is similar to V9B. It has 14.7% lower median income · 0.9 years older on average.
How can I find other regions that match the V9B audience?
To find regions with a profile similar to V9B, begin with household income near $92,000 and age 30–44 share near 23.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V9B?
Import postal codes to measure customer concentration in V9B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.