Single-detached homes
90.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
British Columbia postal region
V9J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Courtenay.
AudienceScoutV9J · CourtenayLoading the V9J boundary…
Selected postal region
Market profile
A market of 9,385 people
Size the opportunity, understand its household composition, and identify the local patterns that make V9J different from the typical Canadian postal region.
Population9,385
Households3,825
Median income$88,000
Average age47.3
V9J market summary
What distinguishes this postal-region audience
V9J represents 9,385 residents and 3,825 households in Courtenay. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 90.5%, or 37.9 percentage points above the benchmark. Owner households is 86.1%, 19.6 percentage points above the benchmark.
For campaign planning, these patterns give V9J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Courtenay.
Audience matching
Find more regions that resemble V9J
To find regions with a profile similar to V9J, begin with home ownership near 86.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V9J and the Canadian postal-region benchmark.
Owner households
86.1%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
11.8%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
One-person households
21.2%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How V9J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V9J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $88,000 | $85,788 | 2.6% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 86.1% | 66.5% | 19.6 percentage points above |
| One-person households | 21.2% | 29.4% | 8.2 percentage points below |
| Families with children | 27.3% | 34.0% | 6.7 percentage points below |
| Bachelor's degree or higher | 21.6% | 26.5% | 4.9 percentage points below |
| Immigrant population | 11.8% | 22.9% | 11.1 percentage points below |
| Worked from home | 25.6% | 23.8% | 1.8 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 6 local facility records with V9J. Education is the largest represented category with 5 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care0
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 6,269 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,665YouTube estimate · 59.5%
6,269Facebook estimate · 79.9%
3,627Instagram estimate · 46.2%
1,664TikTok estimate · 21.2%
Practical campaign implications
Turn the strongest V9J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 90.5%37.9 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 86.1%19.6 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 11.8%11.1 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare other Courtenay postal regions
These regions share the Courtenay postal community and are ordered by population similarity to V9J.
V9J audience questions
Using this postal-region profile
How large is the audience in V9J?
V9J represents 9,385 residents and 3,825 households in Courtenay. The average household size is 2.4 people.
What demographic characteristics stand out in V9J?
Single-detached homes is 90.5%, 37.9 percentage points above the Canadian postal-region benchmark; Owner households is 86.1%, 19.6 percentage points above the Canadian postal-region benchmark; Immigrant population is 11.8%, 11.1 percentage points below the Canadian postal-region benchmark.
How does V9J compare with another postal region?
V9N is one useful Courtenay postal-region comparison because its population is similar to V9J. It has 15.9% lower median income · 0.6 years younger on average.
How can I find other regions that match the V9J audience?
To find regions with a profile similar to V9J, begin with home ownership near 86.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V9J?
Import postal codes to measure customer concentration in V9J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.