Immigrant population
13.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
British Columbia postal region
V9N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Courtenay.
AudienceScoutV9N · CourtenayLoading the V9N boundary…
Selected postal region
Market profile
A market of 32,956 people
Size the opportunity, understand its household composition, and identify the local patterns that make V9N different from the typical Canadian postal region.
Population32,956
Households14,850
Median income$74,000
Average age46.7
V9N market summary
What distinguishes this postal-region audience
V9N represents 32,956 residents and 14,850 households in Courtenay. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 13.0%, or 9.9 percentage points below the benchmark. Worked from home is 14.9%, 8.9 percentage points below the benchmark.
For campaign planning, these patterns give V9N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Courtenay.
Audience matching
Find more regions that resemble V9N
To find regions with a profile similar to V9N, begin with age 65+ share near 27.6% and families with children near 25.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between V9N and the Canadian postal-region benchmark.
Worked from home
14.9%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Population age 65+
27.6%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Families with children
25.7%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Detailed comparison
How V9N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | V9N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $74,000 | $85,788 | 13.7% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 73.1% | 66.5% | 6.6 percentage points above |
| One-person households | 31.3% | 29.4% | 1.9 percentage points above |
| Families with children | 25.7% | 34.0% | 8.3 percentage points below |
| Bachelor's degree or higher | 20.6% | 26.5% | 5.9 percentage points below |
| Immigrant population | 13.0% | 22.9% | 9.9 percentage points below |
| Worked from home | 14.9% | 23.8% | 8.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 156 local facility records with V9N. Recreation is the largest represented category with 125 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education15
Health care11
Culture and art5
Recreation125
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 22,155 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,885YouTube estimate · 61.3%
22,155Facebook estimate · 80.5%
13,312Instagram estimate · 48.4%
6,401TikTok estimate · 23.3%
Practical campaign implications
Turn the strongest V9N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 13.0%9.9 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 14.9%8.9 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Population age 65+: 27.6%8.6 percentage points above the Canadian benchmark
Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Related market context
Compare other Courtenay postal regions
These regions share the Courtenay postal community and are ordered by population similarity to V9N.
V9N audience questions
Using this postal-region profile
How large is the audience in V9N?
V9N represents 32,956 residents and 14,850 households in Courtenay. The average household size is 2.2 people.
What demographic characteristics stand out in V9N?
Immigrant population is 13.0%, 9.9 percentage points below the Canadian postal-region benchmark; Worked from home is 14.9%, 8.9 percentage points below the Canadian postal-region benchmark; Population age 65+ is 27.6%, 8.6 percentage points above the Canadian postal-region benchmark.
How does V9N compare with another postal region?
V9J is one useful Courtenay postal-region comparison because its population is similar to V9N. It has 18.9% higher median income · 0.6 years older on average.
How can I find other regions that match the V9N audience?
To find regions with a profile similar to V9N, begin with age 65+ share near 27.6% and families with children near 25.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in V9N?
Import postal codes to measure customer concentration in V9N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.