Single-detached homes
83.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Yukon postal region
Y0B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Central Yukon.
AudienceScoutY0B · Central YukonLoading the Y0B boundary…
Selected postal region
Market profile
A market of 7,481 people
Size the opportunity, understand its household composition, and identify the local patterns that make Y0B different from the typical Canadian postal region.
Population7,481
Households3,640
Median income$77,000
Average age42.8
Y0B market summary
What distinguishes this postal-region audience
Y0B represents 7,481 residents and 3,640 households in Central Yukon. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 83.4%, or 30.8 percentage points above the benchmark. Immigrant population is 9.2%, 13.7 percentage points below the benchmark.
For campaign planning, these patterns give Y0B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Central Yukon.
Audience matching
Find more regions that resemble Y0B
Use the available income, household, age, family, ownership, and education measures to build a repeatable audience-matching rule around Y0B.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between Y0B and the Canadian postal-region benchmark.
Immigrant population
9.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Worked from home
10.4%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
One-person households
42.4%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How Y0B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | Y0B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $77,000 | $85,788 | 10.2% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 55.3% | 66.5% | 11.2 percentage points below |
| One-person households | 42.4% | 29.4% | 13.0 percentage points above |
| Families with children | 25.7% | 34.0% | 8.3 percentage points below |
| Bachelor's degree or higher | 17.7% | 26.5% | 8.8 percentage points below |
| Immigrant population | 9.2% | 22.9% | 13.7 percentage points below |
| Worked from home | 10.4% | 23.8% | 13.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 47 local facility records with Y0B. Recreation is the largest represented category with 16 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care13
Culture and art8
Recreation16
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 4,964 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
3,871YouTube estimate · 63.3%
4,964Facebook estimate · 81.2%
3,059Instagram estimate · 50.0%
1,472TikTok estimate · 24.1%
Practical campaign implications
Turn the strongest Y0B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 83.4%30.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 9.2%13.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 10.4%13.4 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare similar-sized Yukon postal regions
This directory represents Central Yukon with one postal region. These Yukon markets are selected by population similarity for a useful market comparison.
Y0B audience questions
Using this postal-region profile
How large is the audience in Y0B?
Y0B represents 7,481 residents and 3,640 households in Central Yukon. The average household size is 2.0 people.
What demographic characteristics stand out in Y0B?
Single-detached homes is 83.4%, 30.8 percentage points above the Canadian postal-region benchmark; Immigrant population is 9.2%, 13.7 percentage points below the Canadian postal-region benchmark; Worked from home is 10.4%, 13.4 percentage points below the Canadian postal-region benchmark.
How does Y0B compare with another postal region?
Y0A is one useful Yukon market comparison because its population is similar to Y0B. It has 4.5% lower median income · 1.2 years older on average.
How can I find other regions that match the Y0B audience?
Use the available income, household, age, family, ownership, and education measures to build a repeatable audience-matching rule around Y0B.
How can customer postal codes be analyzed in Y0B?
Import postal codes to measure customer concentration in Y0B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.