Median household income
$110,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Yukon postal region
Y1A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Whitehorse.
AudienceScoutY1A · WhitehorseLoading the Y1A boundary…
Selected postal region
Market profile
A market of 31,094 people
Size the opportunity, understand its household composition, and identify the local patterns that make Y1A different from the typical Canadian postal region.
Population31,094
Households12,770
Median income$110,000
Average age39.1
Y1A market summary
What distinguishes this postal-region audience
Y1A represents 31,094 residents and 12,770 households in Whitehorse. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $110,000, or 28.2% above the benchmark. Worked from home is 11.8%, 12.0 percentage points below the benchmark.
For campaign planning, these patterns give Y1A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Whitehorse.
Audience matching
Find more regions that resemble Y1A
To find regions with a profile similar to Y1A, begin with household income near $110,000 and age 65+ share near 13.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between Y1A and the Canadian postal-region benchmark.
Worked from home
11.8%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Immigrant population
14.8%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Population age 65+
13.8%Give the younger working-age segments more influence over channel and creative decisions.
Detailed comparison
How Y1A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | Y1A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $110,000 | $85,788 | 28.2% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 67.4% | 66.5% | 0.9 percentage points above |
| One-person households | 29.5% | 29.4% | 0.1 percentage points above |
| Families with children | 32.3% | 34.0% | 1.7 percentage points below |
| Bachelor's degree or higher | 30.5% | 26.5% | 4.0 percentage points above |
| Immigrant population | 14.8% | 22.9% | 8.1 percentage points below |
| Worked from home | 11.8% | 23.8% | 12.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 2,066 local facility records with Y1A. Recreation is the largest represented category with 2,018 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education20
Health care17
Culture and art11
Recreation2,018
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 20,219 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,375YouTube estimate · 66.6%
20,219Facebook estimate · 82.2%
13,183Instagram estimate · 53.6%
6,719TikTok estimate · 27.3%
Practical campaign implications
Turn the strongest Y1A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $110,00028.2% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Worked from home: 11.8%12.0 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Immigrant population: 14.8%8.1 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare similar-sized Yukon postal regions
This directory represents Whitehorse with one postal region. These Yukon markets are selected by population similarity for a useful market comparison.
Y1A audience questions
Using this postal-region profile
How large is the audience in Y1A?
Y1A represents 31,094 residents and 12,770 households in Whitehorse. The average household size is 2.4 people.
What demographic characteristics stand out in Y1A?
Median household income is $110,000, 28.2% above the Canadian postal-region benchmark; Worked from home is 11.8%, 12.0 percentage points below the Canadian postal-region benchmark; Immigrant population is 14.8%, 8.1 percentage points below the Canadian postal-region benchmark.
How does Y1A compare with another postal region?
Y0B is one useful Yukon market comparison because its population is similar to Y1A. It has 30.0% lower median income · 3.7 years older on average.
How can I find other regions that match the Y1A audience?
To find regions with a profile similar to Y1A, begin with household income near $110,000 and age 65+ share near 13.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in Y1A?
Import postal codes to measure customer concentration in Y1A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.