Immigrant population
1.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Newfoundland and Labrador postal region
A1S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Goulds.
AudienceScoutA1S · GouldsLoading the A1S boundary…
Selected postal region
Market profile
A market of 6,103 people
Size the opportunity, understand its household composition, and identify the local patterns that make A1S different from the typical Canadian postal region.
Population6,103
Households2,435
Median income$89,000
Average age43.3
A1S market summary
What distinguishes this postal-region audience
A1S represents 6,103 residents and 2,435 households in Goulds. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 1.0%, or 21.9 percentage points below the benchmark. Single-detached homes is 71.5%, 18.9 percentage points above the benchmark.
For campaign planning, these patterns give A1S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Goulds.
Audience matching
Find more regions that resemble A1S
To find regions with a profile similar to A1S, begin with university education near 11.2% and home ownership near 80.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between A1S and the Canadian postal-region benchmark.
Single-detached homes
71.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Bachelor's degree or higher
11.2%Use direct, practical language that demonstrates the everyday value of the offer.
Owner households
80.8%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How A1S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | A1S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $89,000 | $85,788 | 3.7% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 80.8% | 66.5% | 14.3 percentage points above |
| One-person households | 21.4% | 29.4% | 8.0 percentage points below |
| Families with children | 41.7% | 34.0% | 7.7 percentage points above |
| Bachelor's degree or higher | 11.2% | 26.5% | 15.3 percentage points below |
| Immigrant population | 1.0% | 22.9% | 21.9 percentage points below |
| Worked from home | 11.6% | 23.8% | 12.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 3 local facility records with A1S. Education is the largest represented category with 3 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education3
Health care0
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 4,068 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
3,151YouTube estimate · 62.7%
4,068Facebook estimate · 80.9%
2,504Instagram estimate · 49.8%
1,234TikTok estimate · 24.5%
Practical campaign implications
Turn the strongest A1S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 1.0%21.9 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Single-detached homes: 71.5%18.9 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Bachelor's degree or higher: 11.2%15.3 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized Newfoundland and Labrador postal regions
This directory represents Goulds with one postal region. These Newfoundland and Labrador markets are selected by population similarity for a useful market comparison.
A1S audience questions
Using this postal-region profile
How large is the audience in A1S?
A1S represents 6,103 residents and 2,435 households in Goulds. The average household size is 2.5 people.
What demographic characteristics stand out in A1S?
Immigrant population is 1.0%, 21.9 percentage points below the Canadian postal-region benchmark; Single-detached homes is 71.5%, 18.9 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 11.2%, 15.3 percentage points below the Canadian postal-region benchmark.
How does A1S compare with another postal region?
A1G is one useful Newfoundland and Labrador market comparison because its population is similar to A1S. It has 11.2% lower median income · 0.3 years younger on average.
How can I find other regions that match the A1S audience?
To find regions with a profile similar to A1S, begin with university education near 11.2% and home ownership near 80.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in A1S?
Import postal codes to measure customer concentration in A1S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.