Immigrant population
2.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Newfoundland and Labrador postal region
A1G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in St. John's.
AudienceScoutA1G · St. John'sLoading the A1G boundary…
Selected postal region
Market profile
A market of 5,808 people
Size the opportunity, understand its household composition, and identify the local patterns that make A1G different from the typical Canadian postal region.
Population5,808
Households2,545
Median income$79,000
Average age43.0
A1G market summary
What distinguishes this postal-region audience
A1G represents 5,808 residents and 2,545 households in St. John's. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 2.2%, or 20.7 percentage points below the benchmark. Worked from home is 16.5%, 7.3 percentage points below the benchmark.
For campaign planning, these patterns give A1G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of St. John's.
Audience matching
Find more regions that resemble A1G
To find regions with a profile similar to A1G, begin with university education near 19.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between A1G and the Canadian postal-region benchmark.
Worked from home
16.5%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
19.5%Use direct, practical language that demonstrates the everyday value of the offer.
Average household size
2.2 peopleConsider individual plans, convenience, compact offers, and creative designed for smaller households.
Detailed comparison
How A1G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | A1G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $79,000 | $85,788 | 7.9% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 71.1% | 66.5% | 4.6 percentage points above |
| One-person households | 30.5% | 29.4% | 1.1 percentage points above |
| Families with children | 34.6% | 34.0% | 0.6 percentage points above |
| Bachelor's degree or higher | 19.5% | 26.5% | 7.0 percentage points below |
| Immigrant population | 2.2% | 22.9% | 20.7 percentage points below |
| Worked from home | 16.5% | 23.8% | 7.3 percentage points below |
Local market context
Community activity around the audience
Use the demographic and business profile alongside your own local knowledge to understand the services, destinations, and campaign opportunities connected to A1G.
Education0
Health care0
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 3,930 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
3,082YouTube estimate · 63.7%
3,930Facebook estimate · 81.3%
2,456Instagram estimate · 50.8%
1,218TikTok estimate · 25.2%
Practical campaign implications
Turn the strongest A1G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 2.2%20.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 16.5%7.3 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Bachelor's degree or higher: 19.5%7.0 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare other St. John's postal regions
These regions share the St. John's postal community and are ordered by population similarity to A1G.
A1G audience questions
Using this postal-region profile
How large is the audience in A1G?
A1G represents 5,808 residents and 2,545 households in St. John's. The average household size is 2.2 people.
What demographic characteristics stand out in A1G?
Immigrant population is 2.2%, 20.7 percentage points below the Canadian postal-region benchmark; Worked from home is 16.5%, 7.3 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 19.5%, 7.0 percentage points below the Canadian postal-region benchmark.
How does A1G compare with another postal region?
A1H is one useful St. John's postal-region comparison because its population is similar to A1G. It has 67.1% higher median income · 6.4 years younger on average.
How can I find other regions that match the A1G audience?
To find regions with a profile similar to A1G, begin with university education near 19.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in A1G?
Import postal codes to measure customer concentration in A1G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.