Median household income
$132,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Newfoundland and Labrador postal region
A1H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in St. John's.
AudienceScoutA1H · St. John'sLoading the A1H boundary…
Selected postal region
Market profile
A market of 6,469 people
Size the opportunity, understand its household composition, and identify the local patterns that make A1H different from the typical Canadian postal region.
Population6,469
Households2,440
Median income$132,000
Average age36.6
A1H market summary
What distinguishes this postal-region audience
A1H represents 6,469 residents and 2,440 households in St. John's. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $132,000, or 53.9% above the benchmark. Immigrant population is 2.0%, 20.9 percentage points below the benchmark.
For campaign planning, these patterns give A1H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of St. John's.
Audience matching
Find more regions that resemble A1H
To find regions with a profile similar to A1H, begin with household income near $132,000 and home ownership near 83.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between A1H and the Canadian postal-region benchmark.
Immigrant population
2.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
83.5%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Families with children
48.6%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How A1H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | A1H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $132,000 | $85,788 | 53.9% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 83.5% | 66.5% | 17.0 percentage points above |
| One-person households | 20.5% | 29.4% | 8.9 percentage points below |
| Families with children | 48.6% | 34.0% | 14.6 percentage points above |
| Bachelor's degree or higher | 36.7% | 26.5% | 10.2 percentage points above |
| Immigrant population | 2.0% | 22.9% | 20.9 percentage points below |
| Worked from home | 21.7% | 23.8% | 2.1 percentage points below |
Local market context
Community activity around the audience
Use the demographic and business profile alongside your own local knowledge to understand the services, destinations, and campaign opportunities connected to A1H.
Education0
Health care0
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 4,015 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
3,274YouTube estimate · 67.2%
4,015Facebook estimate · 82.5%
2,636Instagram estimate · 54.1%
1,342TikTok estimate · 27.6%
Practical campaign implications
Turn the strongest A1H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $132,00053.9% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Immigrant population: 2.0%20.9 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 83.5%17.0 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other St. John's postal regions
These regions share the St. John's postal community and are ordered by population similarity to A1H.
A1H audience questions
Using this postal-region profile
How large is the audience in A1H?
A1H represents 6,469 residents and 2,440 households in St. John's. The average household size is 2.7 people.
What demographic characteristics stand out in A1H?
Median household income is $132,000, 53.9% above the Canadian postal-region benchmark; Immigrant population is 2.0%, 20.9 percentage points below the Canadian postal-region benchmark; Owner households is 83.5%, 17.0 percentage points above the Canadian postal-region benchmark.
How does A1H compare with another postal region?
A1G is one useful St. John's postal-region comparison because its population is similar to A1H. It has 40.2% lower median income · 6.4 years older on average.
How can I find other regions that match the A1H audience?
To find regions with a profile similar to A1H, begin with household income near $132,000 and home ownership near 83.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in A1H?
Import postal codes to measure customer concentration in A1H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.