Owner households
37.0%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
New Brunswick postal region
E1C demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Moncton.
AudienceScoutE1C · MonctonLoading the E1C boundary…
Selected postal region
Market profile
A market of 25,834 people
Size the opportunity, understand its household composition, and identify the local patterns that make E1C different from the typical Canadian postal region.
Population25,834
Households12,465
Median income$53,600
Average age42.8
E1C market summary
What distinguishes this postal-region audience
E1C represents 25,834 residents and 12,465 households in Moncton. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 37.0%, or 29.5 percentage points below the benchmark. Single-detached homes is 31.6%, 21.0 percentage points below the benchmark.
For campaign planning, these patterns give E1C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Moncton.
Audience matching
Find more regions that resemble E1C
To find regions with a profile similar to E1C, begin with home ownership near 37.0% and household income near $53,600. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E1C and the Canadian postal-region benchmark.
Single-detached homes
31.6%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Median household income
$53,600Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Immigrant population
10.8%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Detailed comparison
How E1C compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E1C | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $53,600 | $85,788 | 37.5% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 37.0% | 66.5% | 29.5 percentage points below |
| One-person households | 41.4% | 29.4% | 12.0 percentage points above |
| Families with children | 22.3% | 34.0% | 11.7 percentage points below |
| Bachelor's degree or higher | 21.6% | 26.5% | 4.9 percentage points below |
| Immigrant population | 10.8% | 22.9% | 12.1 percentage points below |
| Worked from home | 19.8% | 23.8% | 4.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 215 local facility records with E1C. Culture and art is the largest represented category with 127 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education15
Health care3
Culture and art127
Recreation70
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 17,541 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,015YouTube estimate · 65.3%
17,541Facebook estimate · 81.7%
11,348Instagram estimate · 52.8%
5,923TikTok estimate · 27.6%
Practical campaign implications
Turn the strongest E1C signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 37.0%29.5 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Single-detached homes: 31.6%21.0 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Median household income: $53,60037.5% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other Moncton postal regions
These regions share the Moncton postal community and are ordered by population similarity to E1C.
E1C audience questions
Using this postal-region profile
How large is the audience in E1C?
E1C represents 25,834 residents and 12,465 households in Moncton. The average household size is 2.0 people.
What demographic characteristics stand out in E1C?
Owner households is 37.0%, 29.5 percentage points below the Canadian postal-region benchmark; Single-detached homes is 31.6%, 21.0 percentage points below the Canadian postal-region benchmark; Median household income is $53,600, 37.5% below the Canadian postal-region benchmark.
How does E1C compare with another postal region?
E1G is one useful Moncton postal-region comparison because its population is similar to E1C. It has 77.2% higher median income · 3.1 years younger on average.
How can I find other regions that match the E1C audience?
To find regions with a profile similar to E1C, begin with home ownership near 37.0% and household income near $53,600. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E1C?
Import postal codes to measure customer concentration in E1C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.