Owner households
84.8%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
New Brunswick postal region
E1G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Moncton.
AudienceScoutE1G · MonctonLoading the E1G boundary…
Selected postal region
Market profile
A market of 24,784 people
Size the opportunity, understand its household composition, and identify the local patterns that make E1G different from the typical Canadian postal region.
Population24,784
Households9,365
Median income$95,000
Average age39.7
E1G market summary
What distinguishes this postal-region audience
E1G represents 24,784 residents and 9,365 households in Moncton. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 84.8%, or 18.3 percentage points above the benchmark. One-person households is 17.4%, 12.0 percentage points below the benchmark.
For campaign planning, these patterns give E1G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Moncton.
Audience matching
Find more regions that resemble E1G
To find regions with a profile similar to E1G, begin with home ownership near 84.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E1G and the Canadian postal-region benchmark.
One-person households
17.4%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Single-detached homes
64.0%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Immigrant population
11.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Detailed comparison
How E1G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E1G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $95,000 | $85,788 | 10.7% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 84.8% | 66.5% | 18.3 percentage points above |
| One-person households | 17.4% | 29.4% | 12.0 percentage points below |
| Families with children | 42.1% | 34.0% | 8.1 percentage points above |
| Bachelor's degree or higher | 27.0% | 26.5% | 0.5 percentage points above |
| Immigrant population | 11.5% | 22.9% | 11.4 percentage points below |
| Worked from home | 23.1% | 23.8% | 0.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 107 local facility records with E1G. Recreation is the largest represented category with 93 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care0
Culture and art7
Recreation93
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 15,759 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,529YouTube estimate · 64.9%
15,759Facebook estimate · 81.7%
10,033Instagram estimate · 52.0%
5,044TikTok estimate · 26.1%
Practical campaign implications
Turn the strongest E1G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 84.8%18.3 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- One-person households: 17.4%12.0 percentage points below the Canadian benchmark
Give household decision-making, shared-use products, and multi-person value greater emphasis.
- Single-detached homes: 64.0%11.4 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare other Moncton postal regions
These regions share the Moncton postal community and are ordered by population similarity to E1G.
E1G audience questions
Using this postal-region profile
How large is the audience in E1G?
E1G represents 24,784 residents and 9,365 households in Moncton. The average household size is 2.6 people.
What demographic characteristics stand out in E1G?
Owner households is 84.8%, 18.3 percentage points above the Canadian postal-region benchmark; One-person households is 17.4%, 12.0 percentage points below the Canadian postal-region benchmark; Single-detached homes is 64.0%, 11.4 percentage points above the Canadian postal-region benchmark.
How does E1G compare with another postal region?
E1C is one useful Moncton postal-region comparison because its population is similar to E1G. It has 43.6% lower median income · 3.1 years older on average.
How can I find other regions that match the E1G audience?
To find regions with a profile similar to E1G, begin with home ownership near 84.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E1G?
Import postal codes to measure customer concentration in E1G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.