Immigrant population
10.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
New Brunswick postal region
E1E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Moncton.
AudienceScoutE1E · MonctonLoading the E1E boundary…
Selected postal region
Market profile
A market of 11,936 people
Size the opportunity, understand its household composition, and identify the local patterns that make E1E different from the typical Canadian postal region.
Population11,936
Households5,340
Median income$71,500
Average age43.3
E1E market summary
What distinguishes this postal-region audience
E1E represents 11,936 residents and 5,340 households in Moncton. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 10.5%, or 12.4 percentage points below the benchmark. Median household income is $71,500, 16.7% below the benchmark.
For campaign planning, these patterns give E1E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Moncton.
Audience matching
Find more regions that resemble E1E
To find regions with a profile similar to E1E, begin with household income near $71,500 and families with children near 28.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E1E and the Canadian postal-region benchmark.
Median household income
$71,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Families with children
28.9%Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Average household size
2.2 peopleConsider individual plans, convenience, compact offers, and creative designed for smaller households.
Detailed comparison
How E1E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E1E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $71,500 | $85,788 | 16.7% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 65.1% | 66.5% | 1.4 percentage points below |
| One-person households | 33.5% | 29.4% | 4.1 percentage points above |
| Families with children | 28.9% | 34.0% | 5.1 percentage points below |
| Bachelor's degree or higher | 24.2% | 26.5% | 2.3 percentage points below |
| Immigrant population | 10.5% | 22.9% | 12.4 percentage points below |
| Worked from home | 20.0% | 23.8% | 3.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 123 local facility records with E1E. Recreation is the largest represented category with 108 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care1
Culture and art6
Recreation108
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 7,894 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
6,200YouTube estimate · 63.9%
7,894Facebook estimate · 81.3%
4,949Instagram estimate · 51.0%
2,468TikTok estimate · 25.4%
Practical campaign implications
Turn the strongest E1E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 10.5%12.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $71,50016.7% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Families with children: 28.9%5.1 percentage points below the Canadian benchmark
Broaden the creative beyond parent-led needs toward adults, couples, and smaller-household occasions.
Related market context
Compare other Moncton postal regions
These regions share the Moncton postal community and are ordered by population similarity to E1E.
E1E audience questions
Using this postal-region profile
How large is the audience in E1E?
E1E represents 11,936 residents and 5,340 households in Moncton. The average household size is 2.2 people.
What demographic characteristics stand out in E1E?
Immigrant population is 10.5%, 12.4 percentage points below the Canadian postal-region benchmark; Median household income is $71,500, 16.7% below the Canadian postal-region benchmark; Families with children is 28.9%, 5.1 percentage points below the Canadian postal-region benchmark.
How does E1E compare with another postal region?
E1G is one useful Moncton postal-region comparison because its population is similar to E1E. It has 32.9% higher median income · 3.6 years younger on average.
How can I find other regions that match the E1E audience?
To find regions with a profile similar to E1E, begin with household income near $71,500 and families with children near 28.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E1E?
Import postal codes to measure customer concentration in E1E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.