Owner households
91.2%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
New Brunswick postal region
E1H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Lakeville, Shediac Bridge.
AudienceScoutE1H · Lakeville, Shediac BridgeLoading the E1H boundary…
Selected postal region
Market profile
A market of 7,883 people
Size the opportunity, understand its household composition, and identify the local patterns that make E1H different from the typical Canadian postal region.
Population7,883
Households3,380
Median income$77,500
Average age44.7
E1H market summary
What distinguishes this postal-region audience
E1H represents 7,883 residents and 3,380 households in Lakeville, Shediac Bridge. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 91.2%, or 24.7 percentage points above the benchmark. Immigrant population is 3.8%, 19.1 percentage points below the benchmark.
For campaign planning, these patterns give E1H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Lakeville, Shediac Bridge.
Audience matching
Find more regions that resemble E1H
To find regions with a profile similar to E1H, begin with home ownership near 91.2% and university education near 15.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E1H and the Canadian postal-region benchmark.
Immigrant population
3.8%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
15.0%Use direct, practical language that demonstrates the everyday value of the offer.
Single-detached homes
60.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Detailed comparison
How E1H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E1H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $77,500 | $85,788 | 9.7% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 91.2% | 66.5% | 24.7 percentage points above |
| One-person households | 23.2% | 29.4% | 6.2 percentage points below |
| Families with children | 31.4% | 34.0% | 2.6 percentage points below |
| Bachelor's degree or higher | 15.0% | 26.5% | 11.5 percentage points below |
| Immigrant population | 3.8% | 22.9% | 19.1 percentage points below |
| Worked from home | 16.8% | 23.8% | 7.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 30 local facility records with E1H. Recreation is the largest represented category with 25 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care0
Culture and art3
Recreation25
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 5,286 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,039YouTube estimate · 61.6%
5,286Facebook estimate · 80.6%
3,169Instagram estimate · 48.3%
1,494TikTok estimate · 22.8%
Practical campaign implications
Turn the strongest E1H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 91.2%24.7 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 3.8%19.1 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 15.0%11.5 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized New Brunswick postal regions
This directory represents Lakeville, Shediac Bridge with one postal region. These New Brunswick markets are selected by population similarity for a useful market comparison.
E1H audience questions
Using this postal-region profile
How large is the audience in E1H?
E1H represents 7,883 residents and 3,380 households in Lakeville, Shediac Bridge. The average household size is 2.3 people.
What demographic characteristics stand out in E1H?
Owner households is 91.2%, 24.7 percentage points above the Canadian postal-region benchmark; Immigrant population is 3.8%, 19.1 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 15.0%, 11.5 percentage points below the Canadian postal-region benchmark.
How does E1H compare with another postal region?
E4L is one useful New Brunswick market comparison because its population is similar to E1H. It has 11.0% lower median income · 0.2 years younger on average.
How can I find other regions that match the E1H audience?
To find regions with a profile similar to E1H, begin with home ownership near 91.2% and university education near 15.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E1H?
Import postal codes to measure customer concentration in E1H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.