Single-detached homes
80.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
New Brunswick postal region
E4S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Bouctouche.
AudienceScoutE4S · BouctoucheLoading the E4S boundary…
Selected postal region
Market profile
A market of 7,276 people
Size the opportunity, understand its household composition, and identify the local patterns that make E4S different from the typical Canadian postal region.
Population7,276
Households3,205
Median income$67,000
Average age49.5
E4S market summary
What distinguishes this postal-region audience
E4S represents 7,276 residents and 3,205 households in Bouctouche. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 80.7%, or 28.1 percentage points above the benchmark. Immigrant population is 5.6%, 17.3 percentage points below the benchmark.
For campaign planning, these patterns give E4S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Bouctouche.
Audience matching
Find more regions that resemble E4S
To find regions with a profile similar to E4S, begin with university education near 11.6% and home ownership near 80.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E4S and the Canadian postal-region benchmark.
Immigrant population
5.6%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
11.6%Use direct, practical language that demonstrates the everyday value of the offer.
Owner households
80.7%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How E4S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E4S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $67,000 | $85,788 | 21.9% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 80.7% | 66.5% | 14.2 percentage points above |
| One-person households | 27.3% | 29.4% | 2.1 percentage points below |
| Families with children | 28.1% | 34.0% | 5.9 percentage points below |
| Bachelor's degree or higher | 11.6% | 26.5% | 14.9 percentage points below |
| Immigrant population | 5.6% | 22.9% | 17.3 percentage points below |
| Worked from home | 11.4% | 23.8% | 12.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 9 local facility records with E4S. Education is the largest represented category with 5 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care2
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 5,037 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
3,727YouTube estimate · 59.0%
5,037Facebook estimate · 79.7%
2,898Instagram estimate · 45.9%
1,335TikTok estimate · 21.1%
Practical campaign implications
Turn the strongest E4S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 80.7%28.1 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 5.6%17.3 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 11.6%14.9 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized New Brunswick postal regions
This directory represents Bouctouche with one postal region. These New Brunswick markets are selected by population similarity for a useful market comparison.
E4S audience questions
Using this postal-region profile
How large is the audience in E4S?
E4S represents 7,276 residents and 3,205 households in Bouctouche. The average household size is 2.2 people.
What demographic characteristics stand out in E4S?
Single-detached homes is 80.7%, 28.1 percentage points above the Canadian postal-region benchmark; Immigrant population is 5.6%, 17.3 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 11.6%, 14.9 percentage points below the Canadian postal-region benchmark.
How does E4S compare with another postal region?
E5K is one useful New Brunswick market comparison because its population is similar to E4S. It has 38.8% higher median income · 6.3 years younger on average.
How can I find other regions that match the E4S audience?
To find regions with a profile similar to E4S, begin with university education near 11.6% and home ownership near 80.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E4S?
Import postal codes to measure customer concentration in E4S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.