Owner households
14.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
New Brunswick postal region
E2L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint John.
AudienceScoutE2L · Saint JohnLoading the E2L boundary…
Selected postal region
Market profile
A market of 8,221 people
Size the opportunity, understand its household composition, and identify the local patterns that make E2L different from the typical Canadian postal region.
Population8,221
Households4,595
Median income$44,800
Average age41.8
E2L market summary
What distinguishes this postal-region audience
E2L represents 8,221 residents and 4,595 households in Saint John. Its average household contains 1.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 14.9%, or 51.6 percentage points below the benchmark. Single-detached homes is 2.8%, 49.8 percentage points below the benchmark.
For campaign planning, these patterns give E2L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint John.
Audience matching
Find more regions that resemble E2L
To find regions with a profile similar to E2L, begin with home ownership near 14.9% and household income near $44,800. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E2L and the Canadian postal-region benchmark.
Single-detached homes
2.8%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
One-person households
53.3%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Median household income
$44,800Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How E2L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E2L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $44,800 | $85,788 | 47.8% below |
| Average household size | 1.7 people | 2.4 people | 30.0% below |
| Owner households | 14.9% | 66.5% | 51.6 percentage points below |
| One-person households | 53.3% | 29.4% | 23.9 percentage points above |
| Families with children | 16.6% | 34.0% | 17.4 percentage points below |
| Bachelor's degree or higher | 27.0% | 26.5% | 0.5 percentage points above |
| Immigrant population | 9.8% | 22.9% | 13.1 percentage points below |
| Worked from home | 25.3% | 23.8% | 1.5 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 259 local facility records with E2L. Recreation is the largest represented category with 228 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care3
Culture and art21
Recreation228
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 5,707 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,614YouTube estimate · 66.3%
5,707Facebook estimate · 82.0%
3,774Instagram estimate · 54.2%
2,031TikTok estimate · 29.2%
Practical campaign implications
Turn the strongest E2L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 14.9%51.6 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Single-detached homes: 2.8%49.8 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- One-person households: 53.3%23.9 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Saint John postal regions
These regions share the Saint John postal community and are ordered by population similarity to E2L.
E2L audience questions
Using this postal-region profile
How large is the audience in E2L?
E2L represents 8,221 residents and 4,595 households in Saint John. The average household size is 1.7 people.
What demographic characteristics stand out in E2L?
Owner households is 14.9%, 51.6 percentage points below the Canadian postal-region benchmark; Single-detached homes is 2.8%, 49.8 percentage points below the Canadian postal-region benchmark; One-person households is 53.3%, 23.9 percentage points above the Canadian postal-region benchmark.
How does E2L compare with another postal region?
E2S is one useful Saint John postal-region comparison because its population is similar to E2L. It has 100.9% higher median income · 0.3 years younger on average.
How can I find other regions that match the E2L audience?
To find regions with a profile similar to E2L, begin with home ownership near 14.9% and household income near $44,800. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E2L?
Import postal codes to measure customer concentration in E2L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.