Single-detached homes
91.8%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
New Brunswick postal region
E1J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Coverdale.
AudienceScoutE1J · CoverdaleLoading the E1J boundary…
Selected postal region
Market profile
A market of 3,736 people
Size the opportunity, understand its household composition, and identify the local patterns that make E1J different from the typical Canadian postal region.
Population3,736
Households1,450
Median income$95,000
Average age42.6
E1J market summary
What distinguishes this postal-region audience
E1J represents 3,736 residents and 1,450 households in Coverdale. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 91.8%, or 39.2 percentage points above the benchmark. Owner households is 94.8%, 28.3 percentage points above the benchmark.
For campaign planning, these patterns give E1J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Coverdale.
Audience matching
Find more regions that resemble E1J
To find regions with a profile similar to E1J, begin with home ownership near 94.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E1J and the Canadian postal-region benchmark.
Owner households
94.8%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Immigrant population
2.4%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
One-person households
17.6%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How E1J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E1J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $95,000 | $85,788 | 10.7% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 94.8% | 66.5% | 28.3 percentage points above |
| One-person households | 17.6% | 29.4% | 11.8 percentage points below |
| Families with children | 37.6% | 34.0% | 3.6 percentage points above |
| Bachelor's degree or higher | 16.5% | 26.5% | 10.0 percentage points below |
| Immigrant population | 2.4% | 22.9% | 20.5 percentage points below |
| Worked from home | 22.5% | 23.8% | 1.3 percentage points below |
Local market context
Community activity around the audience
Use the demographic and business profile alongside your own local knowledge to understand the services, destinations, and campaign opportunities connected to E1J.
Education0
Health care0
Culture and art0
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 2,433 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
1,880YouTube estimate · 62.5%
2,433Facebook estimate · 80.9%
1,481Instagram estimate · 49.3%
707TikTok estimate · 23.5%
Practical campaign implications
Turn the strongest E1J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 91.8%39.2 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 94.8%28.3 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Immigrant population: 2.4%20.5 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare similar-sized New Brunswick postal regions
This directory represents Coverdale with one postal region. These New Brunswick markets are selected by population similarity for a useful market comparison.
E1J audience questions
Using this postal-region profile
How large is the audience in E1J?
E1J represents 3,736 residents and 1,450 households in Coverdale. The average household size is 2.6 people.
What demographic characteristics stand out in E1J?
Single-detached homes is 91.8%, 39.2 percentage points above the Canadian postal-region benchmark; Owner households is 94.8%, 28.3 percentage points above the Canadian postal-region benchmark; Immigrant population is 2.4%, 20.5 percentage points below the Canadian postal-region benchmark.
How does E1J compare with another postal region?
E7A is one useful New Brunswick market comparison because its population is similar to E1J. It has 33.5% lower median income · 5.4 years older on average.
How can I find other regions that match the E1J audience?
To find regions with a profile similar to E1J, begin with home ownership near 94.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E1J?
Import postal codes to measure customer concentration in E1J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.