Single-detached homes
77.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
New Brunswick postal region
E7A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Baker Brook.
AudienceScoutE7A · Baker BrookLoading the E7A boundary…
Selected postal region
Market profile
A market of 3,705 people
Size the opportunity, understand its household composition, and identify the local patterns that make E7A different from the typical Canadian postal region.
Population3,705
Households1,720
Median income$63,200
Average age48.0
E7A market summary
What distinguishes this postal-region audience
E7A represents 3,705 residents and 1,720 households in Baker Brook. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 77.4%, or 24.8 percentage points above the benchmark. Worked from home is 7.1%, 16.7 percentage points below the benchmark.
For campaign planning, these patterns give E7A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Baker Brook.
Audience matching
Find more regions that resemble E7A
To find regions with a profile similar to E7A, begin with university education near 9.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E7A and the Canadian postal-region benchmark.
Worked from home
7.1%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Bachelor's degree or higher
9.8%Use direct, practical language that demonstrates the everyday value of the offer.
Immigrant population
7.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Detailed comparison
How E7A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E7A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $63,200 | $85,788 | 26.3% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 80.3% | 66.5% | 13.8 percentage points above |
| One-person households | 32.0% | 29.4% | 2.6 percentage points above |
| Families with children | 25.9% | 34.0% | 8.1 percentage points below |
| Bachelor's degree or higher | 9.8% | 26.5% | 16.7 percentage points below |
| Immigrant population | 7.2% | 22.9% | 15.7 percentage points below |
| Worked from home | 7.1% | 23.8% | 16.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 7 local facility records with E7A. Culture and art is the largest represented category with 4 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care1
Culture and art4
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 2,533 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
1,886YouTube estimate · 59.5%
2,533Facebook estimate · 79.9%
1,471Instagram estimate · 46.4%
684TikTok estimate · 21.6%
Practical campaign implications
Turn the strongest E7A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 77.4%24.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Worked from home: 7.1%16.7 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Bachelor's degree or higher: 9.8%16.7 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized New Brunswick postal regions
This directory represents Baker Brook with one postal region. These New Brunswick markets are selected by population similarity for a useful market comparison.
E7A audience questions
Using this postal-region profile
How large is the audience in E7A?
E7A represents 3,705 residents and 1,720 households in Baker Brook. The average household size is 2.1 people.
What demographic characteristics stand out in E7A?
Single-detached homes is 77.4%, 24.8 percentage points above the Canadian postal-region benchmark; Worked from home is 7.1%, 16.7 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 9.8%, 16.7 percentage points below the Canadian postal-region benchmark.
How does E7A compare with another postal region?
E8C is one useful New Brunswick market comparison because its population is similar to E7A. It has 13.3% lower median income · 2.6 years older on average.
How can I find other regions that match the E7A audience?
To find regions with a profile similar to E7A, begin with university education near 9.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E7A?
Import postal codes to measure customer concentration in E7A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.