Single-detached homes
91.3%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
New Brunswick postal region
E9E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Red Bank.
AudienceScoutE9E · Red BankLoading the E9E boundary…
Selected postal region
Market profile
A market of 3,870 people
Size the opportunity, understand its household composition, and identify the local patterns that make E9E different from the typical Canadian postal region.
Population3,870
Households1,715
Median income$61,600
Average age47.6
E9E market summary
What distinguishes this postal-region audience
E9E represents 3,870 residents and 1,715 households in Red Bank. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 91.3%, or 38.7 percentage points above the benchmark. Immigrant population is 1.8%, 21.1 percentage points below the benchmark.
For campaign planning, these patterns give E9E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Red Bank.
Audience matching
Find more regions that resemble E9E
To find regions with a profile similar to E9E, begin with university education near 10.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E9E and the Canadian postal-region benchmark.
Immigrant population
1.8%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
10.2%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
8.2%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How E9E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E9E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $61,600 | $85,788 | 28.2% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 80.3% | 66.5% | 13.8 percentage points above |
| One-person households | 30.9% | 29.4% | 1.5 percentage points above |
| Families with children | 28.3% | 34.0% | 5.7 percentage points below |
| Bachelor's degree or higher | 10.2% | 26.5% | 16.3 percentage points below |
| Immigrant population | 1.8% | 22.9% | 21.1 percentage points below |
| Worked from home | 8.2% | 23.8% | 15.6 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 4 local facility records with E9E. Education is the largest represented category with 3 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education3
Health care0
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 2,679 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
2,017YouTube estimate · 60.3%
2,679Facebook estimate · 80.1%
1,594Instagram estimate · 47.6%
777TikTok estimate · 23.2%
Practical campaign implications
Turn the strongest E9E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 91.3%38.7 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 1.8%21.1 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 10.2%16.3 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare similar-sized New Brunswick postal regions
This directory represents Red Bank with one postal region. These New Brunswick markets are selected by population similarity for a useful market comparison.
E9E audience questions
Using this postal-region profile
How large is the audience in E9E?
E9E represents 3,870 residents and 1,715 households in Red Bank. The average household size is 2.2 people.
What demographic characteristics stand out in E9E?
Single-detached homes is 91.3%, 38.7 percentage points above the Canadian postal-region benchmark; Immigrant population is 1.8%, 21.1 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 10.2%, 16.3 percentage points below the Canadian postal-region benchmark.
How does E9E compare with another postal region?
E4N is one useful New Brunswick market comparison because its population is similar to E9E. It has 21.8% higher median income · 0.2 years older on average.
How can I find other regions that match the E9E audience?
To find regions with a profile similar to E9E, begin with university education near 10.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E9E?
Import postal codes to measure customer concentration in E9E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.