Immigrant population
3.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
New Brunswick postal region
E4E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Sussex.
AudienceScoutE4E · SussexLoading the E4E boundary…
Selected postal region
Market profile
A market of 9,163 people
Size the opportunity, understand its household composition, and identify the local patterns that make E4E different from the typical Canadian postal region.
Population9,163
Households4,085
Median income$61,200
Average age45.1
E4E market summary
What distinguishes this postal-region audience
E4E represents 9,163 residents and 4,085 households in Sussex. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 3.5%, or 19.4 percentage points below the benchmark. Single-detached homes is 67.4%, 14.8 percentage points above the benchmark.
For campaign planning, these patterns give E4E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Sussex.
Audience matching
Find more regions that resemble E4E
To find regions with a profile similar to E4E, begin with household income near $61,200. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E4E and the Canadian postal-region benchmark.
Single-detached homes
67.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Median household income
$61,200Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Worked from home
9.9%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How E4E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E4E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $61,200 | $85,788 | 28.7% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 73.4% | 66.5% | 6.9 percentage points above |
| One-person households | 32.4% | 29.4% | 3.0 percentage points above |
| Families with children | 30.4% | 34.0% | 3.6 percentage points below |
| Bachelor's degree or higher | 14.2% | 26.5% | 12.3 percentage points below |
| Immigrant population | 3.5% | 22.9% | 19.4 percentage points below |
| Worked from home | 9.9% | 23.8% | 13.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 10 local facility records with E4E. Education is the largest represented category with 5 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care2
Culture and art3
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 5,975 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,535YouTube estimate · 60.9%
5,975Facebook estimate · 80.3%
3,596Instagram estimate · 48.3%
1,769TikTok estimate · 23.8%
Practical campaign implications
Turn the strongest E4E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 3.5%19.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Single-detached homes: 67.4%14.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Median household income: $61,20028.7% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare similar-sized New Brunswick postal regions
This directory represents Sussex with one postal region. These New Brunswick markets are selected by population similarity for a useful market comparison.
E4E audience questions
Using this postal-region profile
How large is the audience in E4E?
E4E represents 9,163 residents and 4,085 households in Sussex. The average household size is 2.2 people.
What demographic characteristics stand out in E4E?
Immigrant population is 3.5%, 19.4 percentage points below the Canadian postal-region benchmark; Single-detached homes is 67.4%, 14.8 percentage points above the Canadian postal-region benchmark; Median household income is $61,200, 28.7% below the Canadian postal-region benchmark.
How does E4E compare with another postal region?
E3G is one useful New Brunswick market comparison because its population is similar to E4E. It has 50.3% higher median income · 4.2 years younger on average.
How can I find other regions that match the E4E audience?
To find regions with a profile similar to E4E, begin with household income near $61,200. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E4E?
Import postal codes to measure customer concentration in E4E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.