Owner households
88.6%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
New Brunswick postal region
E3G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Fredericton.
AudienceScoutE3G · FrederictonLoading the E3G boundary…
Selected postal region
Market profile
A market of 9,122 people
Size the opportunity, understand its household composition, and identify the local patterns that make E3G different from the typical Canadian postal region.
Population9,122
Households3,565
Median income$92,000
Average age40.9
E3G market summary
What distinguishes this postal-region audience
E3G represents 9,122 residents and 3,565 households in Fredericton. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 88.6%, or 22.1 percentage points above the benchmark. Single-detached homes is 72.8%, 20.2 percentage points above the benchmark.
For campaign planning, these patterns give E3G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Fredericton.
Audience matching
Find more regions that resemble E3G
To find regions with a profile similar to E3G, begin with home ownership near 88.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between E3G and the Canadian postal-region benchmark.
Single-detached homes
72.8%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Immigrant population
6.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
One-person households
19.5%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Detailed comparison
How E3G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | E3G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $92,000 | $85,788 | 7.2% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 88.6% | 66.5% | 22.1 percentage points above |
| One-person households | 19.5% | 29.4% | 9.9 percentage points below |
| Families with children | 39.4% | 34.0% | 5.4 percentage points above |
| Bachelor's degree or higher | 29.8% | 26.5% | 3.3 percentage points above |
| Immigrant population | 6.2% | 22.9% | 16.7 percentage points below |
| Worked from home | 20.7% | 23.8% | 3.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 108 local facility records with E3G. Recreation is the largest represented category with 107 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education1
Health care0
Culture and art0
Recreation107
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 5,808 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,558YouTube estimate · 63.8%
5,808Facebook estimate · 81.3%
3,619Instagram estimate · 50.7%
1,771TikTok estimate · 24.8%
Practical campaign implications
Turn the strongest E3G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 88.6%22.1 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Single-detached homes: 72.8%20.2 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 6.2%16.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare other Fredericton postal regions
These regions share the Fredericton postal community and are ordered by population similarity to E3G.
E3G audience questions
Using this postal-region profile
How large is the audience in E3G?
E3G represents 9,122 residents and 3,565 households in Fredericton. The average household size is 2.5 people.
What demographic characteristics stand out in E3G?
Owner households is 88.6%, 22.1 percentage points above the Canadian postal-region benchmark; Single-detached homes is 72.8%, 20.2 percentage points above the Canadian postal-region benchmark; Immigrant population is 6.2%, 16.7 percentage points below the Canadian postal-region benchmark.
How does E3G compare with another postal region?
E3C is one useful Fredericton postal-region comparison because its population is similar to E3G. It has 10.9% higher median income · 1.4 years older on average.
How can I find other regions that match the E3G audience?
To find regions with a profile similar to E3G, begin with home ownership near 88.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in E3G?
Import postal codes to measure customer concentration in E3G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.